— Showcasing the Latest GVT Projects and Delivering VR Experiences Connecting Regions, Culture, and Education —
SeiRogai Inc. exhibited at the 3rd TOKYO DIGICONX (TOKYO XR, Metaverse & Content Business World) held at Tokyo Big Sight from January 8 (Thu) to January 10 (Sat), 2026.
This exhibition is one of Japan’s largest events bringing together cutting-edge technologies and content businesses, including XR, metaverse, AI, and Web3. In its third edition, approximately 197 companies participated, featuring exhibitions, business matching sessions, seminars, pitch events, and hands-on experiences. Over the three days, the event welcomed approximately 8,100 visitors.
At this exhibition, SeiRogai unveiled its latest Tokyo-based projects utilizing its VR360° platform, Global Virtual Travel (GVT), under the theme:
“Delivering Local Stories to the World through Digital Experiences.”
At the booth, visitors experienced immersive VR firsthand while learning about how GVT enables the digital utilization of regional assets and supports both domestic and international information dissemination. As a result, SeiRogai engaged in meaningful discussions with companies and local government representatives, creating opportunities for future collaborations and project development.
Even within a short experience, the content effectively conveyed the background and value of each region in an intuitive way, attracting strong interest from attendees.
SeiRogai’s Strength: Delivering “Region × Content × Technology” in an Integrated, End-to-End Approach
SeiRogai’s key strength lies in its ability to provide a fully integrated, one-stop production system covering planning, filming, editing, multilingual localization, international distribution, and platform operation.
Rather than being limited to conventional video production, SeiRogai reinterprets regional culture, history, and educational assets as compelling “stories,” transforming them from content that is simply “communicated” into digital experiences that can be “felt and understood.” This end-to-end approach represents a unique competitive advantage that sets SeiRogai apart.
At this exhibition, the following elements were presented in an integrated manner, attracting strong interest from visitors:
- Immersive VR360° experiences
- Use cases and applications on SeiRogai’s proprietary platform, GVT
- DX implementation examples for local governments, universities, and regional businesses
Newly Unveiled GVT Projects
◇ Kataoka Byoubu Store VR360 Virtual Tour in Sumida City
This VR360 content features Kataoka Byoubu Store, the only folding screen (byoubu) specialty shop in Tokyo. Visitors can experience:
- Artisan techniques
- Production processes
- The atmosphere of the workshop
Through GVT, the experience is designed to guide users through a journey of:
Experience → Understanding → Interest → Visit & Purchase,
presenting a new model for promoting and utilizing traditional crafts.
Feedback from visitors included:
- “It felt like stepping inside the workshop—I could even sense the movements and atmosphere of the artisans.”
- “This has great potential as a way to communicate Japanese tradition to international audiences.”
This project demonstrated the strong potential of combining traditional culture × VR × DX.
◇ Chuo University VR360 Virtual Tour in Hachioji City
This VR360 tour allows users to explore both Chuo University’s Tama Campus and the surrounding cityscape in an integrated experience.
Designed for international students and global audiences, the content intuitively communicates:
- What it is like to study in Japan
- What kind of lifestyle the region offers
It serves as an experiential tool to promote:
- Higher education opportunities
- Regional understanding
- Future visits and tourism
Visitor feedback included:
- “It’s refreshing that it conveys not only the university but also the surrounding area at the same time.”
- “It aligns very well with international student promotion and outreach.”
Many concrete responses were received from education and government stakeholders.
The Value of GVT: Communicating Through Experience
At TOKYO DIGICONX, SeiRogai presented VR not as something to simply “watch,” but as a communication tool that enables understanding through experience.
This approach led to:
- New ways of communicating regional value
- Discussions on applications in tourism, education, and regional DX
- Opportunities for international and inbound promotion
SeiRogai will continue to expand initiatives centered on traditional culture, education, and regional collaboration, starting from projects launched in Tokyo.
Delivering local stories in a form that can be experienced by people around the world—
this exhibition marked an important step toward that future.
About “Global Virtual Travel”: A DX Service Utilizing Patent-Pending VR Technology
SeiRogai’s virtual tour platform, Global Virtual Travel, presents an unparalleled opportunity for international audiences to uncover Japan’s hidden gems.
Global Virtual Travel is your gateway to immersive tours that prioritize storytelling and educational enrichment. Through captivating virtual experiences impossible to replicate with traditional video tours, we aim to showcase Japan’s allure to a global audience.
Sign up for free today and start exploring with Global Virtual Travel!
About SeiRogai, Inc
SeiRogai is a Tokyo-based startup specializing in media production, advertising, branding, media technology, and business consultancy. Renowned for its diverse one-stop media production services, the company also offers strategic consulting services to businesses of all sizes. The team at SeiRogai, comprising seasoned experts from various industries, provides clients with a comprehensive perspective on their unique needs.
SeiRogai was selected as one of the top 15 companies among Tokyo’s selection of “Next Unicorn” startups by the Tokyo Metropolitan Government. The firm continues to lead in media technology solutions with innovative ventures like SeiRogaiTV and Global Virtual Travel to redefine the landscape of immersive experiences.
Company Profile
Company Name: SeiRogai, Inc.
Head office: Roppongi Denki Building 5F, 6-1-20 Roppongi, Minato-ku, Tokyo, Japan, 106-0032
Representative Directors: Samuel Yuen, Rachel Leng
Establishment: 2019
Website: www.seirogai.com
Business Activities:
1. Media production services (including VR 360° technology)
2. Marketing, advertising, PR, branding (including marketing planning/strategy formulation, brand development, image planning, product design, etc.)
3. Online distribution services for TV programs and movies
4. Overseas expansion support services (specialized services including market research, overseas expansion strategy/overseas market development support, startup support, etc.)
5. Development, construction, and provision of VR distribution systems and DX digital platforms
