SeiRogai, Inc. (Head Office: Minato-ku, Tokyo; Co-CEOs: Samuel Yuen and Rachel Leng) has launched a new Tourism DX initiative in collaboration with Kataoka Byobu Store Co., Ltd., a long-established traditional folding screen maker in Sumida Ward, Tokyo.
By combining immersive VR tours with multilingual digital marketing, the project brings the charm of traditional craftsmanship to global audiences—supporting inbound tourism while expanding future cross-border e-commerce opportunities.