Demonstrating the Effectiveness of a Tourism DX × International Student Recruitment Model with 70% Overseas Traffic and High User Engagement
The project “360° VR University & Town Campus Tour to Promote International Student Enrollment and Regional Tourism in the Tama Area,” jointly promoted by SeiRogai, Inc. and Keio Travel Agency Co., Ltd., has been featured as a Leading Project on the official website of the Tama Innovation Ecosystem Initiative.
The project aims to build a new model that simultaneously promotes international student recruitment, inbound tourism, and regional branding by providing immersive 360° VR experiences that seamlessly integrate university campuses with local tourism attractions.
https://tama-innovation-ecosystem.jp/project/sightseeing/4812/
Project Overview
This initiative addresses social challenges such as declining birth rates affecting university enrollment and the slowdown of regional economies. By leveraging 360° VR technology and multilingual digital outreach, the project seeks to create a new framework that combines international student recruitment with tourism promotion.
Targeting prospective students and their families primarily across Southeast Asia, the project showcases both the appeal of participating universities and the tourism potential of the Tama region through a unified digital experience.
The VR tours are hosted on SeiRogai’s tourism DX platform, Global Virtual Travel (GVT), and include direct links to university websites and local tourism information.
The platform is designed to encourage immediate user action at the moment interest is generated — whether to study, visit, or explore — with the goal of simultaneously driving university applications, tourism visits, and local economic activity.
Results Achieved Within Approximately One Month After Launch
Shortly after launch, the project achieved the following results:
- Approximately 10,000 page views, exceeding the KPI target by roughly five times
- Around 70% of total traffic generated by overseas users
- User engagement rates of up to 64%, including clicks and related link transitions within the VR tours
- Approximately 70% improvement in intention to visit (based on user surveys)
- Approximately 55% improvement in understanding of the universities featured (based on user surveys)
These results demonstrate that the project’s user journey — from generating interest through immersive VR experiences to encouraging concrete action — is functioning effectively.
The high percentage of overseas users also indicates the project’s ability to reach audiences that are difficult to engage through conventional promotional methods, highlighting its strong potential as an inbound tourism initiative.
In addition, media relations activities utilizing press kit materials led to coverage across approximately 570 media outlets, including major international media organizations and overseas journalists.
Future Development
In the second year of the project, SeiRogai plans to build upon the successful proof-of-concept results by strengthening marketing initiatives, expanding the model horizontally across additional regions and institutions, and exploring sustainable monetization strategies.
The Tama region offers several strategic advantages, including a high concentration of universities, extensive railway and public transportation networks, and a balanced mix of tourism and accommodation resources. These characteristics position the area as an attractive suburban learning and tourism destination capable of avoiding overtourism while maintaining strong appeal among international students and their families.
By leveraging these regional strengths, SeiRogai aims to contribute to sustainable regional value creation and establish a long-term international engagement and visitor attraction model.
About “Global Virtual Travel”: A DX Service Utilizing Patent-Pending VR Technology
SeiRogai’s virtual tour platform, Global Virtual Travel, presents an unparalleled opportunity for international audiences to uncover Japan’s hidden gems.
Global Virtual Travel is your gateway to immersive tours that prioritize storytelling and educational enrichment. Through captivating virtual experiences impossible to replicate with traditional video tours, we aim to showcase Japan’s allure to a global audience.
Sign up for free today and start exploring with Global Virtual Travel!
About SeiRogai, Inc.
SeiRogai is a Tokyo-based startup specializing in media production, advertising, branding, media technology, and business consultancy. Renowned for its diverse one-stop media production services, the company also offers strategic consulting services to businesses of all sizes. The team at SeiRogai, comprising seasoned experts from various industries, provides clients with a comprehensive perspective on their unique needs.
SeiRogai was selected as one of the top 15 companies among Tokyo’s selection of “Next Unicorn” startups by the Tokyo Metropolitan Government. The firm continues to lead in media technology solutions with innovative ventures like SeiRogaiTV and Global Virtual Travel to redefine the landscape of immersive experiences.
Company Profile
Company Name: SeiRogai, Inc.
Head office: Roppongi Denki Building 5F, 6-1-20 Roppongi, Minato-ku, Tokyo, Japan, 106-0032
Representative Directors: Samuel Yuen, Rachel Leng
Establishment: 2019
Website: www.seirogai.com
Business Activities:
1. Media production services (including VR 360° technology)
2. Marketing, advertising, PR, branding (including marketing planning/strategy formulation, brand development, image planning, product design, etc.)
3. Online distribution services for TV programs and movies
4. Overseas expansion support services (specialized services including market research, overseas expansion strategy/overseas market development support, startup support, etc.)
5. Development, construction, and provision of VR distribution systems and DX digital platforms
