Advancing VR × E-Commerce × Tourism DX Initiatives
SeiRogai, Inc. has been selected for both the Preparation Support Phase and the Practical Support Phase of the FY2025 Acceleration Program operated by TOKYO Startup Gateway, an initiative managed by the Tokyo Metropolitan Small and Medium Enterprise Support Center.
Through participation in this program, SeiRogai accelerated market validation and business development for its innovative “VR Showroom × E-Commerce Store × Inbound Tourism Support Service” platform.
Moving forward, the company will continue supporting regional businesses through VR showrooms, cross-border e-commerce, and tourism digital transformation (Tourism DX), helping expand sales channels and promote sustainable regional growth.
Tourism DX Achievements and Background of the Selection
SeiRogai has previously developed tourism DX and regional promotion projects across multiple regions in Japan, including Minato City, Tama, Fuchu, and Nanto.
By leveraging digital technologies to showcase local attractions and cultural assets, the company has contributed to tourism promotion and increased regional visibility.
Building on these initiatives, SeiRogai is now developing a next-generation regional marketing model that seamlessly connects immersive VR experiences with purchasing and booking opportunities.
The company joined the acceleration program with the following objectives:
・Expanding brand recognition within the domestic market
・Validating integrated VR and e-commerce business models
・Strengthening business development and partnership capabilities
What is the “VR Showroom × E-Commerce × Tourism DX” Model?
This project is a next-generation platform that uses immersive 360-degree VR content to allow users to experience tourist destinations, shopping streets, workshops, accommodations, and other regional attractions in a virtual environment.
The platform is designed to seamlessly connect the VR experience with product purchases, store visit reservations, hotel bookings, and various applications, enabling a smooth user journey from experience to purchasing and on-site visits.
In addition, the platform supports data analysis such as view counts, engagement time, click-through rates, purchase conversion rates, and visitor conversion metrics, providing a measurable and data-driven approach to Tourism DX.
Key Initiatives Undertaken During the Acceleration Program
Through workshops and one-on-one mentoring sessions with industry experts, SeiRogai carried out several strategic initiatives, including.
・Market research for new B2B services utilizing VR tours and the company’s GVT platform
・Customer interviews to validate business challenges and implementation feasibility
・Analysis of demand for immersive experience-based marketing and digital transformation solutions
・Identification of potential early adopters and initial implementation partners
Ongoing Demonstration Projects
In Sumida, SeiRogai has been promoting a demonstration project titled the “Kataoka Folding Screen Store VR Workshop Tour × E-Commerce Integration Model,” aimed at verifying the effectiveness of purchase conversion in the traditional crafts sector.
Through this initiative, the company developed a system that allows users to experience traditional craft production sites in an immersive VR environment while also creating a seamless flow from product introductions to inquiries, store visits, and purchases.
SeiRogai will continue examining the potential of this model as a B2B solution for information dissemination and sales promotion targeting inbound tourists visiting Japan.
In addition, in Hachioji, SeiRogai is developing a “University & Town VR Tour” project that enables users to experience university campuses and local tourism together in a single VR experience.
Through this initiative, the company is working to build a model that supports international student recruitment, inbound tourism promotion, and regional branding.
Future Outlook
Moving forward, SeiRogai will further strengthen collaboration with regional businesses, local governments, tourism facilities, and universities to build a new distribution infrastructure that delivers the unique appeal of local communities and regional destinations to global audiences.
Through Tourism DX, VR-based promotion, and cross-border e-commerce support, SeiRogai remains committed to contributing to regional economic revitalization and sustainable growth.
Municipalities, tourism organizations, and companies interested in Tourism DX, VR tour production, cross-border e-commerce integration, or regional promotion initiatives are encouraged to contact us for further information.
About “Global Virtual Travel”: A DX Service Utilizing Patent-Pending VR Technology
SeiRogai’s virtual tour platform, Global Virtual Travel, presents an unparalleled opportunity for international audiences to uncover Japan’s hidden gems.
Global Virtual Travel is your gateway to immersive tours that prioritize storytelling and educational enrichment. Through captivating virtual experiences impossible to replicate with traditional video tours, we aim to showcase Japan’s allure to a global audience.
Sign up for free today and start exploring with Global Virtual Travel!
About SeiRogai, Inc.
SeiRogai is a Tokyo-based startup specializing in media production, advertising, branding, media technology, and business consultancy. Renowned for its diverse one-stop media production services, the company also offers strategic consulting services to businesses of all sizes. The team at SeiRogai, comprising seasoned experts from various industries, provides clients with a comprehensive perspective on their unique needs.
SeiRogai was selected as one of the top 15 companies among Tokyo’s selection of “Next Unicorn” startups by the Tokyo Metropolitan Government. The firm continues to lead in media technology solutions with innovative ventures like SeiRogaiTV and Global Virtual Travel to redefine the landscape of immersive experiences.
Company Profile
Company Name: SeiRogai, Inc.
Head office: Roppongi Denki Building 5F, 6-1-20 Roppongi, Minato-ku, Tokyo, Japan, 106-0032
Representative Directors: Samuel Yuen, Rachel Leng
Establishment: 2019
Website: www.seirogai.com
Business Activities:
1. Media production services (including VR 360° technology)
2. Marketing, advertising, PR, branding (including marketing planning/strategy formulation, brand development, image planning, product design, etc.)
3. Online distribution services for TV programs and movies
4. Overseas expansion support services (specialized services including market research, overseas expansion strategy/overseas market development support, startup support, etc.)
5. Development, construction, and provision of VR distribution systems and DX digital platforms
