― Further Strengthening Support for Overseas Expansion, Cross-Border E-Commerce, and Digital Marketing ―
SeiRogai (Headquarters: Minato-ku, Tokyo; Representative Directors: Samuel Yuen and Rachel Leng) has been featured for the second consecutive year as a collaborative partner in the “Chikapa Project” organized by the Organization for Small & Medium Enterprises and Regional Innovation, Japan (SMRJ). This recognition reflects the company’s proven expertise and track record in overseas business expansion, inbound tourism support, and digital marketing services.
In addition, SeiRogai has also continued its certification this year as a “Regional SME Overseas Expansion Activation Partner” by SMRJ, further demonstrating the strong recognition the company has received from public institutions in Japan.
To date, SeiRogai has supported numerous Japanese companies in their global expansion efforts, providing hands-on support from strategic planning to execution and results-driven implementation. Moving forward, the company will continue contributing to the success and sustainable growth of businesses in overseas markets through practical programs and comprehensive support services.
As a result, SeiRogai will continue to provide practical overseas promotion and marketing support opportunities for SMEs and small businesses seeking to expand into international markets.
Strengths of SeiRogai’s Global Expansion Support Services
SeiRogai’s strength lies not only in consulting, but also in providing end-to-end support covering strategic planning, marketing, digital promotion, and localized market initiatives.
In particular, the following strengths have been highly recognized:
① Comprehensive Support Through Strategy × Visual Content × DX
SeiRogai provides a one-stop support system covering market research, strategic planning, content creation, and localized initiatives, offering consistent support from the initial stages of overseas expansion through to promotional activities and market growth.
② Extensive International Experience and Strong On-the-Ground Execution
SeiRogai has extensive experience supporting business expansion across ASEAN and other Asian markets, providing effective marketing strategies tailored to local cultures, consumer behavior, and language characteristics.
In collaboration with the Japan External Trade Organization (JETRO), SeiRogai conducted the practical training program “E-commerce Academy: Strategic Planning Edition,” aimed at strengthening the overseas expansion capabilities of Japanese companies.
This program was positioned as the practical implementation phase following the seminar held in December 2025 on country-specific EC platforms and strategic planning, and was conducted over two sessions on January 15 and January 27, 2026.
In addition, as an official “JETRO Cross-Border EC Support Partner,” SeiRogai supports companies throughout Japan in their overseas expansion efforts, primarily focusing on the ASEAN region.
③ Utilization of Digital Content and VR Technologies
SeiRogai leverages VR360° tours and digital promotional strategies to create highly engaging experiences for overseas buyers and consumers.
Its strength lies in presenting regional products and new services through visually immersive and impactful digital content.
As a recent initiative, SeiRogai collaborated with the Tokyo Metropolitan Government and universities to develop and verify a VR campus tour project.
The project was selected as a leading project under the Tokyo Metropolitan Government’s “Tama Innovation Ecosystem Promotion Program” and involved the development of VR360 content that integrates university campuses with local tourism resources into a single immersive experience.
The initiative demonstrated positive outcomes, including increased visitor interest and improved post-viewing engagement and behavioral conversion rates, and is gaining attention as a new model for tourism DX, education, and regional collaboration.
The “Chuo University VR360 Virtual Tour in Hachioji City,” which was developed as part of the initiative, is being utilized as an immersive content experience that allows users to virtually explore both Chuo University’s Tama Campus and the cityscape of Hachioji in an integrated manner, serving as a promotional tool for audiences both in Japan and overseas.
◆ Chuo University VR360 Virtual Tour in Hachioji City
The content is available for viewing worldwide.
It is published at the URL below. ◇Chuo University VR360 Virtual Tour in Hachioji City：https://www.globalvirtualtravel.com/japan/tokyo/hachioji/
Expansion of Supported Countries and Regions & Global Capabilities
SeiRogai supports global markets and provides services in over 80 languages.
In particular, the company has established a strong network and extensive experience throughout Southeast Asia (ASEAN).
By combining multilingual support with region-specific strategies, SeiRogai helps companies effectively expand into overseas markets while adapting to local cultural and business environments.
Value Provided Through Collaboration with the Chikapa Project
Through the “Chikapa Project” in collaboration with SeiRogai, businesses considering their first step into overseas markets are provided with opportunities to better understand the potential of their products and services and connect them to actionable next steps.
● Overseas Press Release Consultation (Free / 30 minutes)
Professional consultation on multilingual adaptation, overseas-oriented messaging, and optimization of key selling points for international audiences.
● Overseas E-Commerce Marketing Consultation (Free / 30 minutes)
Careful support in analyzing target markets, organizing promotional strategies, and maximizing the appeal of products through effective international marketing approaches.
Through these initiatives, SeiRogai supports the foundation-building process for overseas expansion, covering:
“information dissemination → brand awareness → sales promotion.”
In addition, the company helps businesses identify and organize the challenges commonly faced during the early stages of international expansion and connect them to practical and achievable next steps.
Call for Companies to Use Overseas Promotion Services (SeiRogai Inc. Partnered Project) [PDF]
Looking Ahead
Through its participation in the Chikapa Project, SeiRogai will continue contributing to the creation of a more practical and sustainable environment for SMEs and small businesses seeking overseas expansion by addressing common challenges such as lack of information and limited opportunities for practical implementation.
SeiRogai also aims to further strengthen collaboration with organizations such as the Organization for Small & Medium Enterprises and Regional Innovation, Japan (SMRJ), as well as partner companies, in order to continuously promote initiatives that support regional businesses in their global expansion efforts.
Through these ongoing efforts, SeiRogai will continue providing actionable and execution-oriented support to help regional businesses create new growth opportunities in overseas markets.
About SeiRogai, Inc
SeiRogai is a Tokyo-based startup specializing in media production, advertising, branding, media technology, and business consultancy. Renowned for its diverse one-stop media production services, the company also offers strategic consulting services to businesses of all sizes. The team at SeiRogai, comprising seasoned experts from various industries, provides clients with a comprehensive perspective on their unique needs.
SeiRogai was selected as one of the top 15 companies among Tokyo’s selection of “Next Unicorn” startups by the Tokyo Metropolitan Government. The firm continues to lead in media technology solutions with innovative ventures like SeiRogaiTV and Global Virtual Travel to redefine the landscape of immersive experiences.
Company Profile
Company Name: SeiRogai, Inc.
Head office: Roppongi Denki Building 5F, 6-1-20 Roppongi, Minato-ku, Tokyo, Japan, 106-0032
Representative Directors: Samuel Yuen, Rachel Leng
Establishment: 2019
Website: www.seirogai.com
Business Activities:
1. Media production services (including VR 360° technology)
2. Marketing, advertising, PR, branding (including marketing planning/strategy formulation, brand development, image planning, product design, etc.)
3. Online distribution services for TV programs and movies
4. Overseas expansion support services (specialized services including market research, overseas expansion strategy/overseas market development support, startup support, etc.)
5. Development, construction, and provision of VR distribution systems and DX digital platforms
