— Recognized for its expertise in overseas expansion, cross-border e-commerce, and digital marketing support —
SeiRogai Inc. (Head Office: Minato-ku, Tokyo; Representative Directors: Samuel Yuen and Rachel Leng) has been selected as a featured partner in the “Chikapa Project,” an initiative operated by the Organization for Small & Medium Enterprises and Regional Innovation, Japan (SMRJ).
This recognition reflects SeiRogai’s extensive expertise and proven track record in overseas market expansion, inbound market support, and digital marketing. Through its inclusion in the Chikapa Project, SeiRogai is now offering practical overseas promotion and marketing support opportunities to small and medium-sized enterprises (SMEs) and small business operators aiming to expand globally.
SeiRogai’s Strengths in Overseas Expansion Support
SeiRogai’s key strength lies in its ability to provide end-to-end support—going beyond conventional consulting—by covering everything from strategic planning and marketing design to digital promotion and on-the-ground execution.
In particular, the following strengths have been highly evaluated:
1. Integrated Support Combining Strategy, Visual Content, and DX
SeiRogai offers one-stop support encompassing market research, strategy development, content production, and local market initiatives.
From the early stages of overseas expansion through to sales promotion, the company remains closely committed to its clients’ long-term growth.
2. Extensive Overseas Experience and Strong Local Execution Capabilities
With a strong track record across Asian markets—particularly ASEAN—SeiRogai delivers effective marketing strategies tailored to local cultures and languages.
In FY2025, SeiRogai was also selected as a JETRO Cross-Border EC Support Program Partner, earning continued certification as one of only 39 companies nationwide, further reinforcing its credibility.
3. High-Impact Promotion Using Digital Content and VR
Through VR 360° tours and digital promotions, SeiRogai delivers highly compelling experiences to overseas buyers and consumers.
The company excels at creating content that communicates the appeal of regional products and new services to global audiences.
Benefits for Companies Participating in the Chikapa Project
Under the SeiRogai–Chikapa collaboration, businesses considering their first step into overseas markets are provided with opportunities to assess the potential of their products and services and connect these insights to concrete next actions.
● Overseas Press Release Consultation (Free / 30 minutes)
Professional advice on multilingual adaptation, overseas-oriented messaging, and clarification of key selling points.
● Overseas EC Marketing Consultation (Free / 30 minutes)
Support for target market analysis, promotion strategy development, and methods to maximize product appeal in overseas communications.
Through these initiatives, SeiRogai helps companies build a foundation for the full overseas marketing funnel—from information dissemination and awareness building to sales promotion—while also organizing early-stage challenges and translating them into actionable next steps.
Chikapa Project: SeiRogai Featured Page (Click here)
Call for Companies to Use Overseas Promotion Services (SeiRogai Inc. Partnered Project) [PDF]
About the Chikapa Project
The Chikapa Project is part of SMRJ’s Overseas Expansion Test Marketing Support Program, designed to support SMEs and small businesses entering overseas markets by focusing on understanding overseas buyers and enhancing product competitiveness.
This support program consists of the following three initiatives:
- Overseas Market Development Trial
- Toranomon Online Advisory Program
- Chikapa Project
Among these, the Chikapa Project collaborates with private companies and organizations registered under the Regional SME Overseas Expansion Promotion Partner Program to provide SMEs with concrete opportunities for product evaluation, marketing, and channel development.
SeiRogai was officially selected once again in FY2025 (Reiwa 7) as a Regional SME Overseas Expansion Promotion Partner, marking its second consecutive year of certification (one of 136 companies nationwide). This recognition attests to SeiRogai’s high level of expertise and proven results in overseas expansion support, sales channel development, and cross-border EC assistance.
Looking Ahead
Through its participation in the Chikapa Project, SeiRogai will continue to address common challenges faced by SMEs—such as lack of information and limited practical opportunities—by creating an environment that enables more realistic and sustainable overseas expansion.
Going forward, SeiRogai aims to further strengthen collaboration with SMRJ, related public institutions, and partner companies, while continuously promoting initiatives that support regional businesses in taking on global markets. Through these efforts, SeiRogai remains committed to delivering action-oriented support that helps regional enterprises unlock new growth opportunities overseas.
About SeiRogai, Inc
SeiRogai is a Tokyo-based startup specializing in media production, advertising, branding, media technology, and business consultancy. Renowned for its diverse one-stop media production services, the company also offers strategic consulting services to businesses of all sizes. The team at SeiRogai, comprising seasoned experts from various industries, provides clients with a comprehensive perspective on their unique needs.
SeiRogai was selected as one of the top 15 companies among Tokyo’s selection of “Next Unicorn” startups by the Tokyo Metropolitan Government. The firm continues to lead in media technology solutions with innovative ventures like SeiRogaiTV and Global Virtual Travel to redefine the landscape of immersive experiences.
Company Profile
Company Name: SeiRogai, Inc.
Head office: Roppongi Denki Building 5F, 6-1-20 Roppongi, Minato-ku, Tokyo, Japan, 106-0032
Representative Directors: Samuel Yuen, Rachel Leng
Establishment: 2019
Website: www.seirogai.com
Business Activities:
1. Media production services (including VR 360° technology)
2. Marketing, advertising, PR, branding (including marketing planning/strategy formulation, brand development, image planning, product design, etc.)
3. Online distribution services for TV programs and movies
4. Overseas expansion support services (specialized services including market research, overseas expansion strategy/overseas market development support, startup support, etc.)
5. Development, construction, and provision of VR distribution systems and DX digital platforms
