SeiRogai Inc. participated in the Industrial Exchange Fair 2025, held from November 26 to 28, 2025, at Tokyo Big Sight, Japan’s largest international exhibition venue. The company exhibited through a hybrid format, combining an on-site booth with an online exhibition presence.
The Industrial Exchange Fair is one of Japan’s largest B2B-focused trade exhibitions, bringing together companies, local governments, and support organizations across a wide range of industries. The event serves as a key platform for business matching, partnership development, and the creation of new commercial value.
At this exhibition, SeiRogai showcased its integrated solutions that combine strategic planning, cultural understanding, and visual storytelling, demonstrating how Japanese companies can successfully communicate their value to international markets.
At the online exhibition, we showcased an overview of our products, services, and solutions, and demonstrated how they deliver tangible results for corporate challenges such as overseas expansion, inbound marketing, and digital transformation (DX). These were presented through real-world case studies as well as hands-on, experiential demonstrations featured at the physical exhibition.
Throughout the exhibition period, we received numerous meeting requests and inquiries regarding potential collaborations from many participants.
SeiRogai participated in the distribution of a one-minute PR video as well as the exhibitor presentation at Industrial Exchange Exhibition 2025.
During the exhibitor presentation, our representative, Rachel Leng, introduced SeiRogai’s business overview and key strengths, and shared our approach to supporting overseas market expansion through visual storytelling. This provided many visitors with a deeper understanding of our services and value proposition.
Information on SeiRogai’s business activities and exhibition highlights, along with the 1-minute PR video and the exhibitor presentation video, can be viewed on SeiRogai’s exhibitor page for the Industrial Exchange Exhibition 2025 online exhibition.
The SeiRogai exhibitor page for the Industrial Exchange Exhibition 2025 online exhibition is available [here].
Purpose of Participation: Building Japanese Brands That Succeed Overseas
While overseas e-commerce markets—particularly in Southeast Asia—continue to grow at an annual rate exceeding 20%, many Japanese companies face recurring challenges such as:
- Difficulty understanding overseas consumer behavior
- Products listed on global platforms but failing to gain traction
- Brands that struggle to establish long-term recognition abroad
SeiRogai addresses these issues by offering a one-stop global expansion support model that integrates:
- Market and consumer insight
- Cultural localization and brand strategy
- High-quality visual and digital content production
At the Industrial Exchange Fair 2025, SeiRogai aimed to demonstrate—through real case examples and hands-on experiences—how this integrated approach leads to tangible business outcomes.
SeiRogai’s Core Business Areas
1. Overseas Market Expansion Support
〈 Cross-Border E-commerce & Global Marketing 〉
SeiRogai provides end-to-end support for Japanese companies expanding overseas, covering everything from strategic planning and content creation to local market entry and sales channel development.
We have particular expertise in cross-border e-commerce, especially within the ASEAN market, and offer practical, results-driven support tailored to each company’s growth stage and specific challenges.
Our overseas expansion support is built around the following key elements:
- Market and consumer insights
- Brand development with cultural localization
- Utilization of e-commerce platforms such as Shopee and Lazada
- Digital advertising and social media management
By integrating these elements, we go beyond one-off initiatives to build sustainable, scalable “sales systems” that generate continuous results in overseas markets.
SeiRogai has also received strong recognition from public institutions, having been certified for two consecutive years as aJETRO Cross-Border E-commerce Support Partner and a SMRJ (Organization for Small & Medium Enterprises and Regional Innovation) Regional SME Overseas Expansion Partner.
Building on this track record, SeiRogai collaborated with JETRO to co-host the “SeiRogai × JETRO ASEAN EC Academy.”
Through this program, we systematized practical knowledge on cross-border e-commerce and international marketing—primarily focused on the ASEAN market—and provided Japanese companies with concrete strategies and know-how to achieve tangible results overseas.
One of SeiRogai’s key strengths lies in our globally minded production and marketing framework.
Leveraging multicultural perspectives and hands-on experience in international markets, we consistently plan, produce, and execute content and PR with a “global-first” mindset—turning communication into measurable outcomes such as successful overseas expansion and increased inbound demand.
For more details on the “ASEAN EC Academy,” please refer to the press release below:
〈 Press Release: SeiRogai and JETRO Co-host the ASEAN EC Academy 〉
② Inbound Marketing Support Services
〈 Tourism, Regional, and Corporate Branding 〉
In response to the growing demand for inbound tourism, SeiRogai provides end-to-end support for Japanese companies and local governments, helping them increase awareness, attract visitors, and strengthen branding among international travelers.
To effectively communicate the appeal of tourist destinations, regional assets, and companies or products, we develop practical promotional strategies that leverage advertising and digital technologies.
Specifically, we implement a combination of the following initiatives:
- Multilingual content distribution through video, websites, and social media
- Influencer-driven promotional campaigns
- Utilization of immersive content such as VR360° tours
As part of these initiatives, SeiRogai has been selected for the third time as a cooperating company under the Cabinet Secretariat’s Regional Revitalization Human Resources Support Program.
Through this designation, SeiRogai is registered as a cooperating company in the field of “specialized professional talent,” enabling us to continuously provide comprehensive support—including digital solutions—in the areas of tourism and regional promotion.
This program was established in FY2015 by the Cabinet Secretariat and is positioned as part of Japan’s Digital Garden City Nation Initiative.
Through this framework, SeiRogai delivers effective public relations strategies and promotional activities targeted at international visitors, helping to maximize the value of regional attractions and local specialty products.
In addition, our immersive VR-based solution, the “VR Store,” offers a new way to intuitively communicate the appeal of products and services.
When combined with cross-border e-commerce, overseas customers can experience products realistically without visiting the location in person, enabling deeper understanding and seamless purchase opportunities.
At Industrial Exchange Exhibition 2025, visitors were able to experience SeiRogai’s proprietary VR tour platform, “Global Virtual Travel (GVT),” firsthand.
Through this experience, attendees discovered the potential of immersive content that can convey value even without physical travel.
Building on the outcomes of this exhibition, SeiRogai will continue to communicate the vast possibilities of global market expansion. We remain committed to supporting Japanese companies in expanding overseas sales channels, as well as assisting local governments in strengthening inbound tourism initiatives.
＊Benefits for Japanese Companies Expanding Overseas (Japanese Article)
Message from SeiRogai’s Leadership
“For many companies, overseas expansion and digital transformation can feel overwhelming—where to begin, and how to proceed effectively. At SeiRogai, we aim to lower these barriers through the power of visual storytelling.
Japan is home to world-class technologies, craftsmanship, and businesses. Our role is to communicate that value clearly, accurately, and compellingly to global audiences. We will continue to support companies as a bridge between Japan and the world.”
Future Outlook
Looking ahead, SeiRogai will further strengthen its cross-border e-commerce support, particularly in ASEAN markets, enabling Japanese companies to achieve sustainable growth overseas.
The company will also continue collaborating with JETRO through initiatives such as the ASEAN EC Academy, contributing to talent development and practical knowledge-sharing for global business professionals.
In parallel, SeiRogai plans to expand the application of video and VR technologies beyond marketing—into B2B communication, recruitment, and regional digital transformation projects.
Through these efforts, SeiRogai remains committed to evolving Japan’s overseas expansion into a more practical, sustainable, and globally competitive endeavor.
About “Global Virtual Travel”: A DX Service Utilizing Patent-Pending VR Technology
SeiRogai’s virtual tour platform, Global Virtual Travel, presents an unparalleled opportunity for international audiences to uncover Japan’s hidden gems.
Global Virtual Travel is your gateway to immersive tours that prioritize storytelling and educational enrichment. Through captivating virtual experiences impossible to replicate with traditional video tours, we aim to showcase Japan’s allure to a global audience.
Sign up for free today and start exploring with Global Virtual Travel!
About SeiRogai, Inc.
SeiRogai is a Tokyo-based startup specializing in media production, advertising, branding, media technology, and business consultancy. Renowned for its diverse one-stop media production services, the company also offers strategic consulting services to businesses of all sizes. The team at SeiRogai, comprising seasoned experts from various industries, provides clients with a comprehensive perspective on their unique needs.
SeiRogai was selected as one of the top 15 companies among Tokyo’s selection of “Next Unicorn” startups by the Tokyo Metropolitan Government. The firm continues to lead in media technology solutions with innovative ventures like SeiRogaiTV and Global Virtual Travel to redefine the landscape of immersive experiences.
Company Profile
Company Name: SeiRogai, Inc.
Head office: Roppongi Denki Building 5F, 6-1-20 Roppongi, Minato-ku, Tokyo, Japan, 106-0032
Representative Directors: Samuel Yuen, Rachel Leng
Establishment: 2019
Website: www.seirogai.com
Business Activities:
1. Media production services (including VR 360° technology)
2. Marketing, advertising, PR, branding (including marketing planning/strategy formulation, brand development, image planning, product design, etc.)
3. Online distribution services for TV programs and movies
4. Overseas expansion support services (specialized services including market research, overseas expansion strategy/overseas market development support, startup support, etc.)
5. Development, construction, and provision of VR distribution systems and DX digital platforms
