― Leveraging Digital Innovation to Bring Japan’s Regional Value to the World ―
SeiRogai Inc. participated in the “Challenge for the Future Society” initiative presented at Expo 2025 Osaka, Kansai, as part of a pavilion exhibition organized by the Organization for Small & Medium Enterprises and Regional Innovation, Japan (SMRJ) .
This initiative was designed to showcase how Japanese small and medium-sized enterprises (SMEs) envision the future of society and address global challenges—using the World Expo, one of the largest international platforms, as a stage to communicate those visions to both domestic and international audiences.
As one of the participating companies, SeiRogai shared its own message outlining the future it aims to help create through its business activities.
A Message from a Global Stage: SeiRogai’s Vision for the Future
SeiRogai’s message presented at Expo 2025 was centered on the following commitment:
「We aim to showcase Japan’s charm through digital media, fostering global connections.」
This statement encapsulates the core philosophy that SeiRogai has pursued since its founding:
reframing Japan’s cultural, industrial, and tourism assets through digital media and an international lens, and delivering them in ways that resonate globally.
Through video production, immersive VR360° virtual tours, digital promotion, and multilingual content distribution, SeiRogai works to translate local Japanese value into formats that are accessible, engaging, and meaningful for overseas audiences. This approach represents the company’s vision of how digital technology can support a more connected and inclusive future society.
Presentation at the “Future Voyage” Exhibition
The message was presented within the Expo venue as part of the official exhibition program titled “Future Voyage – A Journey of SMEs Toward the Year 20XX.”
Specifically, SeiRogai’s message was featured in an exhibition area known as “Future Port,” which highlighted forward-looking initiatives by Japanese SMEs.
During the five-day exhibition period (October 3–7), the pavilion welcomed 34,960 visitors, providing many attendees with direct exposure to how Japanese SMEs are tackling future-oriented challenges.
Participating companies received an official certificate of participation, featuring the Expo 2025 official character and the SMRJ logo. SeiRogai was formally recognized as an official participant in this international initiative.
Certificate of Participation: SeiRogai Inc.
*List of Participating Companies (here)
Collaboration with SMRJ: Bridging Japanese SMEs and Global Markets
SeiRogai has been actively involved in multiple support programs led by SMRJ, a Japanese government-affiliated organization dedicated to strengthening SMEs and connecting regional innovation with global opportunities.
Participation in the Expo initiative represents a natural extension of this ongoing collaboration. SMRJ’s mission is to help Japanese SMEs bring their technologies, ideas, and regional resources to the global stage. Within this framework, SeiRogai serves as an execution partner by providing:
- Brand strategy development from an international perspective
- Multilingual and multicultural content production
- Digital proof-of-concept initiatives and global-facing promotion
The presentation at Expo 2025 symbolizes the tangible outcomes of this public–private partnership, demonstrating how policy-driven support and private-sector execution can work together effectively.
Connection to the “Chikapa” Program: From Strategy to Execution
This Expo initiative is also closely linked to SeiRogai’s role as a certified partner in SMRJ’s “Chikapa” (Regional SME Global Expansion Promotion Partner) program.
Under this program, SeiRogai supports SMEs seeking overseas expansion by going beyond high-level strategy. The focus is on hands-on execution, including overseas promotion planning, market testing, and the use of digital and immersive media to reach international audiences.
SeiRogai’s participation in Expo 2025 served as a practical demonstration of this philosophy—ensuring that ideas and strategies are not only designed, but actually delivered to the world.
SeiRogai’s Core Strength: Integrated Strategy, Media, and DX
SeiRogai’s key differentiator lies in its ability to deliver end-to-end solutions, integrating:
- Strategic planning
- Video and VR360° content production
- Digital marketing and DX (digital transformation)
- On-the-ground execution and stakeholder coordination
Particularly notable strengths include:
- Immersive VR360° experiences that enable remote audiences to “visit” Japan
- Multilingual design optimized for overseas buyers, travelers, and partners
- Extensive experience working with local governments and public institutions
- Practical market knowledge, especially in ASEAN and other international markets
Rather than simply exporting content, SeiRogai redesigns the narrative, context, and delivery method to ensure that Japan’s value is understood globally.
Looking Ahead
Participation in the “Challenge for the Future Society” at Expo 2025 represents an important milestone—but not the final goal—for SeiRogai.
Moving forward, the company will continue to collaborate with SMRJ and other partner organizations to connect Japanese SMEs and regional communities with global markets through practical, technology-driven initiatives.
By using digital tools to overcome barriers of distance and language, SeiRogai remains committed to charting new pathways toward a more connected future society—and to continuing this challenge well beyond the Expo stage.
About “Global Virtual Travel”: A DX Service Utilizing Patent-Pending VR Technology
SeiRogai’s virtual tour platform, Global Virtual Travel, presents an unparalleled opportunity for international audiences to uncover Japan’s hidden gems.
Global Virtual Travel is your gateway to immersive tours that prioritize storytelling and educational enrichment. Through captivating virtual experiences impossible to replicate with traditional video tours, we aim to showcase Japan’s allure to a global audience.
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About SeiRogai, Inc
SeiRogai is a Tokyo-based startup specializing in media production, advertising, branding, media technology, and business consultancy. Renowned for its diverse one-stop media production services, the company also offers strategic consulting services to businesses of all sizes. The team at SeiRogai, comprising seasoned experts from various industries, provides clients with a comprehensive perspective on their unique needs.
SeiRogai was selected as one of the top 15 companies among Tokyo’s selection of “Next Unicorn” startups by the Tokyo Metropolitan Government. The firm continues to lead in media technology solutions with innovative ventures like SeiRogaiTV and Global Virtual Travel to redefine the landscape of immersive experiences.
Company Profile
Company Name: SeiRogai, Inc.
Head office: Roppongi Denki Building 5F, 6-1-20 Roppongi, Minato-ku, Tokyo, Japan, 106-0032
Representative Directors: Samuel Yuen, Rachel Leng
Establishment: 2019
Website: www.seirogai.com
Business Activities:
1. Media production services (including VR 360° technology)
2. Marketing, advertising, PR, branding (including marketing planning/strategy formulation, brand development, image planning, product design, etc.)
3. Online distribution services for TV programs and movies
4. Overseas expansion support services (specialized services including market research, overseas expansion strategy/overseas market development support, startup support, etc.)
5. Development, construction, and provision of VR distribution systems and DX digital platforms
