SeiRogai, Inc., in collaboration with the Japan External Trade Organization (JETRO), successfully conducted the practical training program “E-commerce Academy – Strategy Planning Program”, designed to strengthen the global expansion capabilities of Japanese companies.
Held across two sessions on January 15 and January 27, 2026, this program served as the practical phase following the December 2025 seminar on country-specific e-commerce platforms and strategic design. It was specifically designed to help participating companies translate cross-border e-commerce strategies for the ASEAN market into actionable business plans.
Program Overview
This program was structured not merely for knowledge acquisition, but to enable participants to develop concrete, company-specific strategies.
The curriculum consisted of two key themes:
- Session 1: Brand Building and Market-Specific Consumer Psychology
- Session 2: Cultural Adaptation and Negotiation Strategies for Success in ASEAN E-commerce
In addition to lectures, participants engaged in case study-based group work, deepening their practical understanding through hands-on application.
During these sessions, participants developed strategies using key frameworks such as:
- Consumer insight analysis
- USP (Unique Selling Proposition) definition
- Positioning strategy design
- Negotiation and presentation style optimization
Following the sessions, participants applied these frameworks to their own products and services through structured assignments. This process enabled them to clearly define their strengths, identify market positioning, and build concrete strategies for overseas expansion.
SeiRogai also provided individual feedback and consultation, supporting each company in refining the accuracy and effectiveness of their strategies.
Key Outcomes
The program delivered tangible results, with participating companies demonstrating clear progress:
Strategic Improvements
- Deeper understanding of the ASEAN market
- Clearer identification of strengths, challenges, and positioning
- Development of concrete action plans for global expansion
Operational Advancements
- Initiation and redesign of market research
- Review and restructuring of e-commerce strategies
- Consideration of product development and improvement for overseas markets
- Acceleration of internal decision-making processes
For many companies, previously ambiguous overseas strategies became clearly defined and actionable, marking a significant achievement of the program.
Participants also demonstrated a high level of engagement and initiative throughout, highlighting the program’s strong practical value.
Key Insights
The program also revealed several common challenges in international expansion:
1. The “Domestic Model” cannot be directly applied overseas
Strategies must be redesigned for each target market.
2. Cultural adaptation is critical
Differences in consumer behavior, business practices, and communication styles significantly impact success.
3. Need for integrated strategic design
Rather than isolated initiatives, companies require cohesive, end-to-end strategies.
Future Outlook
SeiRogai will continue to collaborate with JETRO to further strengthen support for Japanese companies expanding overseas.
Moving forward, we will enhance our support through:
- Strengthening pre-program assignments and phased learning design
- Deepening market-specific expertise across ASEAN countries
- Expanding tailored strategy development support for individual companies
SeiRogai’s Value Proposition
SeiRogai’s core strength lies in supporting companies end-to-end—from strategy formulation to execution and results.
We have been Registered for two consecutive years as:
- A JETRO “JETRO Cross-border E-commerce Support Partner” (one of 42 partners nationwide)
- An SMRJ (Organization for Small & Medium Enterprises and Regional Innovation, Japan) “Regional SME Global Expansion Partner” (one of 136 partners nationwide)
These recognitions reflect the high level of trust placed in us by public institutions.
To date, SeiRogai has supported numerous companies in their global expansion, providing hands-on guidance from strategy development to execution and measurable outcomes.
We remain committed to delivering practical programs and hands-on support that drive tangible results and sustainable growth in international markets.
About SeiRogai, Inc.
SeiRogai is a Tokyo-based startup specializing in media production, advertising, branding, media technology, and business consultancy. Renowned for its diverse one-stop media production services, the company also offers strategic consulting services to businesses of all sizes. The team at SeiRogai, comprising seasoned experts from various industries, provides clients with a comprehensive perspective on their unique needs.
SeiRogai was selected as one of the top 15 companies among Tokyo’s selection of “Next Unicorn” startups by the Tokyo Metropolitan Government. The firm continues to lead in media technology solutions with innovative ventures like SeiRogaiTV and Global Virtual Travel to redefine the landscape of immersive experiences.
Company Profile
Company Name: SeiRogai, Inc.
Head office: Roppongi Denki Building 5F, 6-1-20 Roppongi, Minato-ku, Tokyo, Japan, 106-0032
Representative Directors: Samuel Yuen, Rachel Leng
Establishment: 2019
Website: www.seirogai.com
Business Activities:
1. Media production services (including VR 360° technology)
2. Marketing, advertising, PR, branding (including marketing planning/strategy formulation, brand development, image planning, product design, etc.)
3. Online distribution services for TV programs and movies
4. Overseas expansion support services (specialized services including market research, overseas expansion strategy/overseas market development support, startup support, etc.)
5. Development, construction, and provision of VR distribution systems and DX digital platforms
