SeiRogai Inc.’s new VR360 Virtual Tour service has been selected for a support program (including grants) by the Tokyo Metropolitan Government’s Small and Medium Enterprise Promotion Agency, a public interest incorporated foundation established and operated by the Tokyo Metropolitan Government.
The “Capital Investment Support Program for New Business Development” aims to contribute to regional revitalization and economic development in Japan and will support SeiRogai’s new business in producing VR 360-degree virtual tours with storytelling and educational value that utilize unique filming techniques, providing new immersive and interactive virtual travel experiences to people around the world. The purpose of the program is to support the purchase of equipment for innovative services aimed at bringing new immersive and interactive virtual travel experiences to people around the world.
About the Tokyo Small and Medium Enterprise Support Foundation
The Tokyo Metropolitan Small and Medium Enterprise Support Center provides various support projects as a comprehensive and core support organization for small and medium enterprises in Tokyo, contributing to the revitalization of the Tokyo economy and the improvement of the lives of citizens. It was originally established in 1966 as the Tokyo Subcontracting Promotion Association by the Tokyo Metropolitan Government to introduce subcontracting transactions for small and medium-sized enterprises. Since then, the scope of their business has expanded due to the transfer of administrative duties and the consolidation of organizations.
VR360 Virtual Tour Service Meets Demand for Japanese Travel in the Post-COVID Era
SeiRogai’s VR360 Virtual Tour service offers viewers a VR 360-degree virtual tour of Japan, delving into the region’s history, culture, and stories. We are leveraging our experience in entertainment and storytelling, as well as our expertise in educational content and market research, to meet the demand for travel to Japan in the post-COVID era by creating a personal, immersive, and immersive experience of the local community with this VR tour.
The size of the global virtual tour market in 2020 is estimated to rise at a CAGR of 15.37% to reach US$83.3 billion (approximately 119 billion yen) by 2025, regardless of the COVID-19 pandemic. There is no doubt that the demand for virtual tours has increased significantly in post-COVID.
Creation and Production of New Virtual Tour Video Content with Storytelling and Educational Value
While the number of companies offering virtual tours is on the rise, SeiRogai is working on a new approach to increasing viewer engagement (conversion rate) by creating new virtual tour video content that tells a story and educates. Our VR360 virtual tours are not only beautifully filmed, but also provide expert guides who take viewers on an enjoyable and meaningful journey through Japanese history, culture, and local stories. Few companies have ever offered a tour experience with the educational and entertainment value of having an expert guide explain the history, culture, and society of a region of Japan in an engaging manner for both domestic and international audiences, adding meaning to the tour experience.
We believe that to create attractive travel memories and increase travel satisfaction, it is most important to learn more about the culture and history of the region and to interact with local people. We aim to raise awareness of Japanese regions and companies in the most effective way. The ability to provide VR tour journeys with storytelling and educational value is the key to expanding the importance of inbound tourism.
The name “VR360 Virtual Tour” is intended not only to capture virtual reality in VR360 images using SeiRogai’s high-quality, advanced equipment but also to provide 360-degree support by connecting Japanese regions and products with the rest of the world. In addition to this VR tour experience, we also provide 360-degree support for the promotion and regional revitalization of regions with rich history and culture as well as overseas expansion of Japanese companies and products, utilizing our specialized know-how in marketing, branding, media campaigns, business development, etc. and our global business network.
We provide a 360-degree total service that leverages our expertise in marketing, branding, media campaigns, business development, and other areas. By leveraging our strengths in video production capabilities and entering the new virtual tour video content production and related web advertising service market, we expect to generate synergies with our existing video production business. We will also leverage our marketing and advertising expertise and global network to realize our mission of building bridges between Japan and the rest of the world.
The New “Global Virtual Travel” DX tourism platform
SeiRogai has developed Global Virtual Travel, a DX tourism platform for disseminating virtual tour content as well as establishing a new method of filming VR360 virtual tours in Japan. This digital platform utilizes SeiRogai Inc.’s proprietary approach and VR delivery system technology (patent pending) to provide viewers with a completely new interactive and immersive virtual tour experience.
Samuel Yuen, CEO, Representative Director, and Producer of SeiRogai, Inc., said the following about this support project:
“We are very pleased to receive support from the Tokyo Metropolitan Small and Medium Enterprise Promotion Agency and the Tokyo Metropolitan Government. This support will greatly reduce the cost of equipment rental for our virtual tours and will allow us to expand the scale of our virtual tours and enhance their effectiveness. We will continue to focus our efforts on continually improving and innovating new ways to entertain and engage our audiences in Japan and abroad.”
Rachel Leng, COO of SeiRogai, Inc., and VR tour presenter commented the following regarding the VR360 Virtual Tour service:
“Through fun, interactive and educational videos, we aim to provide a virtual tour that allows anyone in the world to experience a trip to Japan, wherever they are. By providing access to regions and communities, we can support fair access to hidden attractions across language, cultural and geographical boundaries. We are grateful for the continued support of the Tokyo Small and Medium Enterprise Support Center and the Tokyo Metropolitan Government to enable us to produce meaningful virtual tours that will captivate audiences interested in traveling to Japan.”
About SeiRogai, Inc.
SeiRogai Inc. creates new value by combining global expertise with in-depth knowledge of local communities. We were founded with the mission to produce high-quality, commercially viable documentaries, television programs, advertising campaigns, videos, and feature films for the international marketplace. Our goal is to create engaging and educational stories that promote mutual understanding between people and benefit society. SeiRogai is constantly rethinking new methods and approaches using the latest X-Tech (Cross-Tech) technology to create new entertainment and educational media for today’s society. SeiRogai aims to creatively innovate entertainment and educational media in today’s society and make an impact on society.
In particular, we will plan, produce, and transmit educational videos and original programs that will help people learn about the charms of Japan from the perspective of a foreigner living in Japan, with the themes of “prefectural reconstruction,” “regional revitalization,” and “energizing Japan,” in a way that is easy to convey to everyone as a bridge between Japan and the rest of the world. Our team and outside advisors are dedicated to providing the best possible service to our clients. Our team and outside advisors have lived in different cultures in Asia and the U.S., and bring a unique global perspective and multicultural understanding to Japan, offering the ability to empathize and communicate ideas with different audiences and consumers in different countries.
