― Fourth Consecutive Recognition for International Digital Promotion through SeiRogaiTV ―
SeiRogai Inc., a Tokyo-based media technology company, has been officially recognized under the FY2025 Minato City Promotion Crew Certification Program, an initiative organized by the Minato City Government in Tokyo.
The recognition was awarded to SeiRogaiTV, the company’s international video distribution platform that promotes Japanese culture and regional attractions to global audiences.
This marks the fourth consecutive year that SeiRogai has received recognition through this program, highlighting the company’s ongoing contribution to promoting Minato City’s global visibility through digital media and international marketing initiatives.
https://www.city.minato.tokyo.jp/citypromotion/crew/list/2020.html
What is the “Minato City Promotion Crew” Certification?
The Minato City Promotion Crew Certification Program is a public initiative by the Minato City Government in Tokyo designed to support projects that promote the city’s urban brand and cultural assets both domestically and internationally.
Minato City—home to districts such as Roppongi, Azabu, and Shiba, as well as numerous embassies and international corporations—is widely considered one of Tokyo’s most globally connected areas.
Through this program, the city collaborates with private companies to develop innovative promotional activities that highlight local culture, tourism, and urban attractions on a global stage.
SeiRogai’s recognition reflects the city’s evaluation of the company’s integrated approach combining:
- video production
- digital media platforms
- international marketing
to support Minato City’s international outreach.
A Second Certified Project Following Global Virtual Travel
This recognition follows SeiRogai’s previous certification in FY2022 for its VR360 tourism platform, Global Virtual Travel (GVT).
Global Virtual Travel allows users to explore destinations and cultural landmarks through immersive 360-degree virtual reality experiences, enabling international audiences to virtually experience Japanese locations before visiting in person.
With the addition of SeiRogaiTV as a second certified project, SeiRogai continues to build its track record as a company that integrates:
- media production
- digital platform development
- international marketing
to support municipal DX (digital transformation) initiatives and overseas promotion strategies.
International Digital Promotion of Minato City through SeiRogaiTV
➀ “Discover the Charm of Tokyo Minato City”
② “Time Traveling – Samurai in Tokyo Minato City”
These videos introduce Minato City’s urban landscape, historical sites, and cultural attractions to international viewers.
To maximize global accessibility, SeiRogai combined several strategies:
- multilingual localization
- video distribution via its OTT platform
- targeted social media marketing
This integrated approach allowed the content to reach audiences across Asia and beyond.
Multilingual Localization for Global Audiences
To ensure accessibility for viewers outside Japan, the promotional videos were localized with subtitles and captions in multiple languages.
Supported languages include:
- Japanese
- English
- Thai
- Chinese (Simplified and Traditional)
- Korean
Rather than relying on simple translation, the content was culturally localized to align with viewing habits and cultural contexts in each target market.
This localization approach helps improve:
- viewer comprehension
- cultural relevance
- engagement with Japanese tourism content.
Digital Tourism Promotion via the SeiRogaiTV Platform
SeiRogai created a dedicated “Minato City” category within the SeiRogaiTV platform, consolidating related video content in one centralized location.
Organizing content at the municipal level allows the platform to optimize key digital metrics such as:
- related video viewing rates
- completion rates
- content navigation and discovery
This model moves beyond one-time promotional campaigns and instead establishes a continuous platform-based city promotion strategy, enabling ongoing content engagement with international audiences.
Strategic Marketing Targeting ASEAN Markets
To further expand Minato City’s international reach, SeiRogai implemented targeted social media advertising and digital media distribution focused on major ASEAN cities.
Primary markets included:
- Thailand
- Singapore
- Malaysia
- Indonesia
- Cambodia
The campaigns targeted urban middle-class audiences aged 20–40, a demographic known for strong interest in international travel and Japanese culture.
By distributing localized content across these markets, the campaign contributed to increasing awareness of Minato City throughout Southeast Asia and East Asia.
A New Model for City Promotion and Municipal DX
This initiative represents a new model for municipal digital transformation and international promotion.
Through collaboration between local government and private enterprise, the project combines:
- digital media platforms
- video content production
- international marketing strategies
to create a sustainable system for promoting regional attractions globally.
SeiRogai operates not only as a video production company but also as a digital media platform developer, integrating content creation and distribution into a single ecosystem that enables continuous global communication.
About SeiRogaiTV
SeiRogaiTV is an international video distribution platform specializing in Japanese culture, tourism, and regional storytelling for overseas audiences.
The platform delivers multilingual content—including films, television programs, and tourism features—to viewers in Japan and Southeast Asia.
Key features include:
- multilingual international distribution
- cinematic video production that enhances brand value
- continuous digital storytelling through a dedicated platform
- the use of free content to attract international viewers
The beta version launched in 2024, initially focusing on the Thai market.
In 2025, the platform introduced a dedicated “Japan” category, significantly expanding the distribution of tourism and cultural content from across Japan.
To date, SeiRogai has collaborated with 13 local governments, including municipalities in Fukushima, Tochigi, and Yamanashi Prefectures, continuing to grow as a digital media platform connecting Japan and Asia.
International Video Distribution Services by SeiRogai
SeiRogai also provides international video distribution services for both corporations and local governments.
◇For Businesses
A video distribution service designed for companies that wish to introduce their brands, products, and cultural content to overseas markets.
Through SeiRogaiTV, companies can:
- communicate their brand story globally
- expand international brand awareness
- reach new consumer markets through video-based storytelling.
Learn more about SeiRogai’s “Overseas Video Distribution Service with SeiRogaiTV” here.
◇For Local Governments
A digital promotion service that enables municipalities to showcase their regional resources and tourism attractions to international audiences.
By leveraging cinematic video content and multilingual distribution, SeiRogai helps local governments present their unique cultural and tourism assets to the world.
Learn more about SeiRogai’s “Video Distribution Service for Local Governments with SeiRogaiTV” here.
About SeiRogai, Inc
SeiRogai is a Tokyo-based startup specializing in media production, advertising, branding, media technology, and business consultancy. Renowned for its diverse one-stop media production services, the company also offers strategic consulting services to businesses of all sizes. The team at SeiRogai, comprising seasoned experts from various industries, provides clients with a comprehensive perspective on their unique needs.
SeiRogai was selected as one of the top 15 companies among Tokyo’s selection of “Next Unicorn” startups by the Tokyo Metropolitan Government. The firm continues to lead in media technology solutions with innovative ventures like SeiRogaiTV and Global Virtual Travel to redefine the landscape of immersive experiences.
Company Profile
Company Name: SeiRogai, Inc.
Head office: Roppongi Denki Building 5F, 6-1-20 Roppongi, Minato-ku, Tokyo, Japan, 106-0032
Representative Directors: Samuel Yuen, Rachel Leng
Establishment: 2019
Website: www.seirogai.com
Business Activities:
1. Media production services (including VR 360° technology)
2. Marketing, advertising, PR, branding (including marketing planning/strategy formulation, brand development, image planning, product design, etc.)
3. Online distribution services for TV programs and movies
4. Overseas expansion support services (specialized services including market research, overseas expansion strategy/overseas market development support, startup support, etc.)
5. Development, construction, and provision of VR distribution systems and DX digital platforms
