SeiRogai successfully led Mediabank’s business expansion initiative, expanding international audiences’ outreach and attracting new customers for their digital wallet services. In collaboration with Mediabank and the Japan National Tourism Organization (JNTO), the initiative showcased Japan’s regional destinations while positioning Mediabank’s travel and ticketing solutions for both domestic and international markets.
Within a short timeframe, the project delivered multilingual promotional video content by integrating strategic digital marketing to maximize engagement. With its expertise in media production and market insights, SeiRogai played a key role in strengthening Mediabank’s brand visibility and global expansion, leveraging customized campaigns and localized storytelling to support international businesses’ connection with targeted Southeast Asian audiences.
Table of Contents
- Project Background and Objectives
- Project Execution
- Assessing the Campaign’s Impact
- Voices from Mediabank and JNTO
- SeiRogai: Your Trusted Guide for Market Expansion
Project Background and Objectives
Commissioned by MediaBank, a Japan-based digital payment and platform provider, in collaboration with the Japan National Tourism Organization (JNTO), the project aimed to support their business expansion by reaching international audiences and acquiring new customer bases for their digital wallet services. Through strategic media production and marketing, Mediabank wanted to promote their travel and ticketing solutions in both Japan and overseas, with a strong emphasis on key Southeast Asian markets, including Singapore, Thailand, Indonesia, Malaysia, and Hong Kong.
Mediabank and JNTO set out to produce a large volume of professionally produced promotional video content showcasing Japan’s regional destinations. This included 60-90 second commercials, short documentaries, and video blogs, all within a tight production timeline of just a few months from planning through delivery.
To actualize this goal, Mediabank approached SeiRogai, recognizing our expertise as a global media expert headquartered in Japan. SeiRogai’s expertise in cross-cultural communication, marketing, and branding, along with our extensive overseas distribution network, made us an ideal partner:
- Over 30 years of international media experience, supported by expertise in Asian markets from our leadership and advisory team
- End-to-end media production and branding campaigns for global audiences
- A strong overseas distribution network in over 13 countries and 2,000 international media channels
- Partnerships with numerous local influencers for greater reach
- Experience working with government entities in Japan, supported by a strong understanding of public-sector collaboration
- A multilingual team with strong cross-cultural communication expertise across key Asian markets and beyond
Project Execution
In collaboration with Mediabank and JNTO, SeiRogai created a series of promotional content to showcase lesser-known attractions, designed to reach a wide range of Southeast Asian travellers interested in visiting Japan. The campaign features scenic landscapes, including Awaji Island (Hyogo Prefecture), Nagasaki Prefecture, Hokkaido, and Aso (Kumamoto Prefecture).
SeiRogai worked closely with its partners’ specific organizational needs, adapting technologies to local markets, including integration with overseas payment platforms and mobile app-based content distribution. SeiRogai leveraged its strength as a one-stop service, bringing together a top-tier team of experts to support the project from multiple angles. Within the project period, we successfully delivered 32 professionally produced multilingual content pieces filmed across 13 cities, providing the following services:
1. Comprehensive planning and logistics management
Developed Project timeline, coordinated stakeholders, allocated resources, managed permits and compliance to ensure seamless execution, and more
2. Creative direction
Led Script development and storyboarding
3. Influencer coordination
Coordinated internationally popular influencers from key target markets to visit and film in local areas
4. Global film crew
Deployed extensive industry experience to ensure high-quality production and a unique international perspective, especially for targeted audiences
5. Post-production
Delivered full-service editing, multilingual subtitling, and special effects integration
6. Digital Marketing
Supported digital marketing, including website SEO optimization, targeted social media and influencer campaigns
7. Offline marketing
Executed OOH (Out Of Home) advertising and transit advertising campaigns on public transportation systems like subways, trains, buses, and taxis
The completed content was distributed not only on the Mediabank/JNTO official website, but also across popular Southeast Asian super apps like WeChat Pay, Alipay, and Grab. Additionally, it was prominently featured in subway advertisements, creating a comprehensive 360-degree promotional campaign that seamlessly integrated both online and offline channels.
Beyond video content, SeiRogai supported Mediabank’s tourism channel by creating SEO-optimized articles to enhance their discoverability among international audiences. These efforts helped position their digital services and travel solutions more effectively in both Japanese and global markets.
In today’s competitive digital landscape, search engine visibility is crucial for reaching the right audience. By implementing strategic SEO enhancements, we ensured that valuable travel information about Japan was easily accessible to potential customers, boosting engagement and brand awareness. Through targeted customer acquisition strategies, SeiRogai contributed to strengthening Mediabank’s online presence and expanding its reach across international markets.
Assessing the Campaign’s Impact
A total of 32 short documentaries and PR videos in multiple languages were successfully utilized across different platforms, effectively combining online and offline strategies across target countries, and became a promotional campaign that maximized reach and engagement:
- Expanded regional visibility through features on Mediabank and JNTO websites, as well as major Chinese and Southeast Asian superapps (WeChat Pay, Alipay, Grab), ensuring maximum social presence.
- Utilized in digital marketing campaigns supported by influencer marketing and search engine optimization (SEO), as well as traditional media channels, such as subway commercials.
- The videos resonated with international audiences across Asia, reaching over 7 million people within a month-long campaign.
SeiRogai’s comprehensive approach, from strategic planning to localized execution, successfully raised awareness and generated demand for the client’s new digital wallet application for the tourism channel. With its experience in tailored videography production and international content distribution, SeiRogai strengthened the client’s brand presence and connected them with millions of audiences in and out of Japan.
Voices from Mediabank and JNTO
Mediabank and JNTO both expressed praise for SeiRogai’s flexibility and ability to leverage global expertise, local insights and deep understanding of the Southeast Asian market:
“Thanks to SeiRogai’s meticulous planning and creative vision, we were able to showcase rural Japan in a way that resonates with Southeast Asian tourists. Their attention to detail and international film standards gave our project a unique and impactful perspective.”
“SeiRogai’s ability to navigate the complexities of local regulations and liaise directly with local governments saved us significant time and effort.”
Mr. Patrick Ngan, director of Mediabank Inc., highly commended SeiRogai for its professionalism, by stating:
“SeiRogai exceeded our expectations by delivering high-quality content on a tight schedule. Their ability to handle all aspects of production—from planning and logistics to editing and digital marketing—ensured the project ran smoothly and on time.”
SeiRogai: Your Trusted Guide for Market Expansion
SeiRogai is a full-service marketing and business consultancy dedicated to helping brands expand into new markets through innovative media production, branding, and promotion. With a leadership team that brings over 30 years of global experience and a strong international network, we are the trusted partner for businesses looking to connect with new audiences.
We design innovative marketing campaigns to capture fresh audiences, craft multilingual and culturally tailored strategies that resonate with international consumers, and leverage data-driven business analysis to deliver consistent, high-impact results. Our extensive network includes over 2,000 media contacts worldwide, with a global distribution reach spanning 13 countries and coverage across major markets.
SeiRogai has a proven track record of helping clients successfully enter and grow in new markets, both in Japan and internationally. With expertise across diverse industries, we tailor our strategies to meet the unique needs of each client. Our portfolio includes collaborations with notable brands around the world, delivering impactful marketing and business solutions that drive real results. In recent ventures, SeiRogai worked alongside YEXT Japan – a publicly listed US company known for its expertise in improving search results – to establish a strong foothold in the Japanese market and combat misinformation about Fukushima’s local products post the 2011 nuclear accident. Together, we created a powerful PR documentary-style video campaign to reinstate the truth about the safety and quality of the region’s goods.
At SeiRogai, our commitment extends far beyond business assistance; we firmly support businesses as they embark on their global expansion journeys. Our comprehensive consulting services are designed to facilitate seamless market entry, guiding businesses through the complexities of cultural norms, legal regulations, and logistical intricacies.
In Japan, working closely with both tourism and enterprise agencies, we are a recognized partner in developing media campaigns promoting tourism and supporting inbound market entry. Our track record includes being selected to be the Official promotional partners of the SME Agency and regional bodies of the government of Japan, as well as Cabinet Office Startup Partner and Expert Advisor to local governments for the Digital Garden City National Program (Smart City Initiatives). Contact us now, and together, we will craft a unique solution to tackle your challenges and propel your ventures to new heights of success.
About SeiRogai, Inc.
SeiRogai is a Tokyo-based startup specializing in media production, advertising, branding, media technology, and business consultancy. Renowned for its diverse one-stop media production services, the company also offers strategic consulting services to businesses of all sizes. The team at SeiRogai, comprising seasoned experts from various industries, provides clients with a comprehensive perspective on their unique needs.
SeiRogai was selected as one of the top 15 companies among Tokyo’s selection of “Next Unicorn” startups by the Tokyo Metropolitan Government. The firm continues to lead in media technology solutions with innovative ventures like SeiRogaiTV and Global Virtual Travel to redefine the landscape of immersive experiences.
Company Profile
Company Name: SeiRogai, Inc.
Head office: Roppongi Denki Building 5F, 6-1-20 Roppongi, Minato-ku, Tokyo, Japan, 106-0032
Representative Directors: Samuel Yuen, Rachel Leng
Establishment: 2019
Website: www.seirogai.com
Business Activities:
- Media production services (including VR 360° technology)
- Marketing, advertising, PR, branding (including marketing planning/strategy formulation, brand development, image planning, product design, etc.)
- Online distribution services for TV programs and movies
- Overseas expansion support services (specialized services including market research, overseas expansion strategy/overseas market development support, startup support, etc.)
- Development, construction, and provision of VR distribution systems and DX digital platforms
Explore the Campaign Videos on SeiRogaiTV
Discover the featured destinations on SeiRogaiTV, where the full videos invite viewers to explore the regions and stories highlighted in this project.
Create a free account to watch the full content and discover more regional stories from across Japan!
