SeiRogai Inc. exhibited at the Japan Mobility Show 2025, held from October 29 (Wed) to November 9 (Sun), 2025, organized by the Japan Automobile Manufacturers Association (JAMA). Under the theme “Global Virtual Travel × Mobility,” we showcased the creation of new value in next-generation mobility and presented our vision for the future of tourism DX.
Our booth welcomed a wide range of visitors—including domestic and international automakers, Tier-1 suppliers, mobility startups, local governments, educational institutions, and travel and transportation operators—who highly praised the innovative experience value enabled by SeiRogai’s proprietary VR360° technology.
Many visitors enjoyed SeiRogai’s latest VR experiences.
A wide range of visitors—from families to business attendees—experienced our content.
We also saw children wearing the headsets and enjoying the experience.
This moment highlights how people with mobility limitations—including persons with disabilities and seniors—can enjoy immersive travel and cultural experiences without physical travel.
A diverse range of visitors—including those with limited mobility—were able to experience our VR360° content. We observed wheelchair users and children wearing the headsets and fully enjoying the experience. This demonstrates that our solution can provide immersive “as-if-you-are-there” cultural and tourism experiences even for individuals who may find it difficult to visit destinations in person.
Our approach attracted significant interest as a solution that contributes to addressing mobility challenges and creating an inclusive society where everyone can enjoy culture and tourism, aligning with the SDGs commitment to “leave no one behind.”
GVT × Mobility Proposed by SeiRogai
A Next-Generation DX Solution Redefining the Value of Mobility
Connecting People Through Virtual Experiences — A New Way to Travel
During the exhibition, we introduced new possibilities for next-generation mobility experiences under the theme of “Global Virtual Travel (GVT) × Mobility,” a solution developed by SeiRogai.
SeiRogai’s Global Virtual Travel (GVT) platform is an immersive 360° VR solution that delivers cultural and tourism experiences from destinations across Japan and around the world. Unlike conventional video viewing, GVT offers a uniquely realistic sense of “being there,” and is increasingly utilized across tourism, education, welfare, regional revitalization, and corporate PR.
We are currently advancing initiatives to integrate GVT content into in-vehicle systems and mobility spaces. With the theme of “transforming travel time into meaningful experiences,” we are developing immersive VR content that allows passengers to experience local culture, nature, crafts, and the stories of regional communities during transit.
In this exhibition, the following three use cases drew particularly strong interest from visitors:
➀Transforming travel time into entertainment
②Next-generation experience design through location-based VR
③Barrier-free and inclusive mobility solutions
GVT × Mobility Pioneered by SeiRogai
①Transforming Travel Time into Entertainment
- Passengers can enjoy optimized VR content during transit through in-vehicle infotainment (IVI) systems, sightseeing trains, buses, and other mobility environments.
- By offering immersive regional, cultural, and experiential VR content, GVT transforms travel time into a meaningful experience—allowing passengers to begin their journey even before arriving at their destination.
- The solution can also be utilized for tourism-linked promotions, product marketing, and corporate branding.
②Next-Generation Experience Design with Location-Based VR
- By integrating GPS and beacon technology, the system delivers regional introduction VR content as passengers pass through specific areas, and seamlessly guides them to tourism, accommodation, and transportation reservations upon arrival.
- GVT enables a fully connected experience—from VR immersion to booking local activities, accommodations, and even purchasing products via EC.
- It enhances understanding of a region and increases the desire to visit even before arriving at the destination, promoting greater on-site engagement.
- By creating a natural flow from “in-transit → arrival → local spending,” GVT offers strong synergy with tourism DX, regional promotion, and destination marketing.
③Barrier-Free and Inclusive Mobility
- For seniors and individuals with physical limitations, GVT provides a safer and more comfortable mobility experience by allowing users to preview routes, facilities, and environments in advance through 360° VR.
- By delivering travel experiences through VR to those who may find it difficult to go out, GVT bridges the fields of welfare, healthcare, and tourism—helping improve quality of life (QOL) and supporting greater social participation.
SeiRogai integrates expertise across a wide range of fields—including VR360° production, international marketing, digital UX design, EC integration, and XR applications in the welfare sector—to deliver mobility solutions that are uniquely difficult for other companies to replicate.
By envisioning diverse use cases, we propose new value creation at the intersection of mobility × experience × regional storytelling. These initiatives are supported through partnerships with local governments, tourism boards, educational institutions, transportation operators, and private companies.
Our GVT-centered solutions are highly regarded as digital transformation tools that help promote regional assets to global audiences. Beyond regional promotion, they also hold significant potential as a foundation for creating new experiential value in mobility and for delivering Japan-born mobility entertainment to the world.
Comment from SeiRogai’s CEO
Delivering “freedom of mobility” to more people through VR experiences is at the core of SeiRogai’s mission.
Through Global Virtual Travel, we aim to collaborate across diverse sectors—including tourism, education, welfare, and mobility—to create new forms of mobility value that connect people with communities.
SeiRogai’s Value Proposition
SeiRogai delivers next-generation DX solutions that combine tourism VR, mobility, and digital technologies to help shape the future of regions and businesses. As one of the few comprehensive production companies in Japan, we provide an end-to-end service—from planning, filming, and editing to multilingual localization, interactive UX design, and EC integration.
- A unique one-stop model that integrates Tourism VR × Mobility × DX
- Fully integrated production capabilities, covering planning, filming, editing, multilingual adaptation, and EC integration
- Extensive partnerships and implementation experience with the automotive industry, tourism sector, and local governments
- Expertise rooted in senior care and welfare fields, enabling inclusive DX solutions that support all users
- A multidisciplinary team combining Hollywood-level video production and international marketing expertise to create high-quality, story-driven VR that blends entertainment, tourism, and education
Going forward, SeiRogai will continue strengthening its collaborations in the mobility sector and pursue new value creation under the theme of “Mobility × Experience × DX.”
About “Global Virtual Travel”: A DX Service Utilizing Patent-Pending VR Technology
SeiRogai’s virtual tour platform, Global Virtual Travel, presents an unparalleled opportunity for international audiences to uncover Japan’s hidden gems.
Global Virtual Travel is your gateway to immersive tours that prioritize storytelling and educational enrichment. Through captivating virtual experiences impossible to replicate with traditional video tours, we aim to showcase Japan’s allure to a global audience.
Sign up for free today and start exploring with Global Virtual Travel!
About SeiRogai, Inc.
SeiRogai is a Tokyo-based startup specializing in media production, advertising, branding, media technology, and business consultancy. Renowned for its diverse one-stop media production services, the company also offers strategic consulting services to businesses of all sizes. The team at SeiRogai, comprising seasoned experts from various industries, provides clients with a comprehensive perspective on their unique needs.
SeiRogai was selected as one of the top 15 companies among Tokyo’s selection of “Next Unicorn” startups by the Tokyo Metropolitan Government. The firm continues to lead in media technology solutions with innovative ventures like SeiRogaiTV and Global Virtual Travel to redefine the landscape of immersive experiences.
Company Profile
Company Name: SeiRogai, Inc.
Head office: Roppongi Denki Building 5F, 6-1-20 Roppongi, Minato-ku, Tokyo, Japan, 106-0032
Representative Directors: Samuel Yuen, Rachel Leng
Establishment: 2019
Website: www.seirogai.com
Business Activities:
1. Media production services (including VR 360° technology)
2. Marketing, advertising, PR, branding (including marketing planning/strategy formulation, brand development, image planning, product design, etc.)
3. Online distribution services for TV programs and movies
4. Overseas expansion support services (specialized services including market research, overseas expansion strategy/overseas market development support, startup support, etc.)
5. Development, construction, and provision of VR distribution systems and DX digital platforms
