Showcasing “Global Virtual Travel” as a Model for Tourism DX and Regional Revitalization
Tokyo-based startup SeiRogai, Inc. has been recognized once again for its innovation in digital tourism, being invited to represent Toyama City’s selected services at the prestigious Toyama Smart City Promotion Platform “SCRUM-T” Online Matching Event.
At the event, Rachel Leng, Co-Founder and Chief Operating Officer (COO) of SeiRogai, delivered a pitch titled:
“Global Virtual Travel: Rediscovering Regional Charms through VR and Pioneering a New Era of Tourism DX.”
This invitation marks a significant acknowledgment of SeiRogai’s leadership in tourism digital transformation (DX) and its successful collaboration with Toyama Prefecture in revitalizing local communities through immersive VR experiences.
About the Pitch: Redefining Tourism for All
In her presentation, Leng introduced Global Virtual Travel (GVT) – SeiRogai’s proprietary tourism DX platform that blends VR360°technology and storytelling to make travel accessible to everyone, everywhere.
The pitch highlighted how GVT:
- Digitizes local assets and brings hidden regional charms to global audiences;
- Supports municipalities in promoting sustainable tourism through immersive storytelling; and
- Creates new opportunities for people who are unable to travel due to physical, financial, or geographical constraints.
Leng also showcased SeiRogai’s collaboration with Nanto City, Toyama Prefecture, where GVT produced acclaimed VR360°virtual tours featuring Gokayama, a UNESCO World Heritage site. These tours have drawn positive attention from both media and local governments for their cultural depth and emotional storytelling.
SeiRogai partnered with Nanto City in Toyama Prefecture to produce stunning VR360°virtual tours of the UNESCO World Heritage Site Gokayama, combining immersive storytelling with digital innovation.
The project received extensive media coverage—including features on TBS-affiliated local TV and leading newspapers such as Toyama Shimbun and Hokkoku Shimbun—highlighting its success in promoting the region’s culture and charm.
Even Nanto City’s Mayor praised the project, noting how VR brought new appreciation for Gokayama’s breathtaking scenery and deep cultural heritage.
🌸 Experience it for yourself!
Take a virtual journey through Gokayama’s traditional villages and discover their timeless beauty from every angle!
👉 Experience the Gokayama VR Tour here:
https://www.globalvirtualtravel.com/japan/toyama/nanto
Through this pitch, SeiRogai effectively demonstrated to SCRUM-T member companies and Toyama City officials that its solutions offer significant value for regional revitalization and tourism promotion.
Rachel Leng, Co-founder and Chief Operating Officer (COO) of SeiRogai, delivered a pitch on the theme “Global Virtual Travel: Rediscovering Regional Charms through VR and Pioneering a New Era of Tourism DX.”
“Our company cherishes local stories and cultures while promoting new forms of travel. Through this initiative, we aim to expand nationwide, revitalizing local communities and fostering international exchange.”
Rachel Leng, COO of SeiRogai
Nanto City VR360 Virtual Tour
SeiRogai has launched the ‘Nanto City VR360 Virtual Tour’ an immersive digital experience that transports viewers to the UNESCO World Heritage Site of Gokayama in Toyama Prefecture, showcasing the iconic Gassho-style thatched-roof villages of Ainokura and Suganuma through its innovative Global Virtual Travel platform.
About the Toyama Smart City Promotion Platform SCRUM-T: Smart City Collaboration in Action
The Toyama Smart City Promotion Platform “SCRUM-T” was launched by Toyama City in 2023 as a collaborative framework linking industry, academia, and government to co-create smart city services addressing regional challenges such as population decline and tourism revitalization.
The recent event focused on city promotion and tourism, featuring pitches from startups and progress updates from selected Proof of Concept (PoC) projects. SeiRogai was among only seven startup member companies invited to present their technologies and business models to Toyama City officials and SCRUM-T participants.
Flyer on the SCRUM-T Event
SeiRogai’s proposal was especially recognized as a cutting-edge example of public-private collaboration, aligning with Toyama’s vision to apply digital innovation for sustainable regional development.
“We’re honored to represent Toyama’s forward-thinking initiatives and demonstrate how VR technology can connect people to local culture in meaningful ways,” said Leng.
“At SeiRogai, we believe that immersive storytelling can breathe new life into regional tourism, ensuring local traditions and histories are preserved and shared with the world.”
Driving Regional Revitalization through Innovation and Collaboration
Source: Toyama City Tourism Association
Named by The New York Times as one of the “52 Places to Visit in 2025,” Toyama City is gaining global attention for its rich culture and scenic beauty. Yet, like many regional cities in Japan, it faces persistent structural challenges—including population decline, aging demographics, and the migration of younger generations to urban centers.
To address these issues, Toyama has made digital transformation (DX) and smart city innovation central to its growth strategy. In the tourism sector, key priorities include revitalizing overnight travel, enhancing visitor experiences, and developing smarter ways to measure and sustain tourism-driven economic growth.
To realize this vision, the city established the Toyama Smart City Promotion Platform “SCRUM-T”—a pioneering public-private-academic collaboration framework. SCRUM-T brings together local governments, companies, organizations, and universities to co-create solutions for regional and societal challenges, while improving residents’ quality of life through technology and innovation.
The recent SCRUM-T Online Matching Event was organized as part of these efforts, providing a venue for participating members to share their technologies, initiatives, and ideas for collaboration. Among the highlights, SeiRogai’s cutting-edge approach to tourism DX drew significant interest from Toyama City officials and participants alike.
By demonstrating how immersive VR360°storytelling and digital tourism platforms can promote regional revitalization and cultural preservation, SeiRogai was recognized as a key example of innovative public-private collaboration that aligns perfectly with Toyama’s vision for a smarter, more connected future.
About Global Virtual Travel: A digital transformation (DX) service utilizing patent-pending VR technology
SeiRogai’s virtual tour platform, Global Virtual Travel, offers an unparalleled opportunity for people around the world to discover Japan’s hidden gems.
Global Virtual Travel is SeiRogai’s patent-pending digital tourism DX service, designed to bridge the gap between local destinations and global audiences through immersive VR experiences.
By combining 360° visuals, authentic storytelling, and e-commerce integration, GVT provides:
- Immersive VR360°storytelling to rediscover culture and heritage;
- Educational content that deepens understanding of local communities;
- Inclusive access for those with limited mobility or travel means;
- Sustainable tourism solutions that reduce CO₂ emissions; and
- Revenue opportunities for local economies through in-experience product sales.
Accessible via smartphone or PC, GVT offers municipalities, tourism boards, and cultural institutions a one-stop solution for planning, production, and global distribution.
Global Virtual Travel serves as a gateway to immersive tours that emphasize storytelling and educational depth. Through captivating virtual experiences that go beyond what traditional video tours can offer, we share the beauty and wonder of Japan with a global audience.
Sign up for free today and start your new journey with Global Virtual Travel!
Impact and Significance
SeiRogai’s participation in the SCRUM-T event demonstrated the growing recognition of its VR-based tourism DX initiatives by public and private stakeholders alike.
By being invited to represent Toyama’s innovative services, SeiRogai has solidified its position as a trusted partner for local governments seeking to transform tourism through digital innovation.
The company’s model of combining immersive storytelling, accessibility, and sustainability resonated strongly with SCRUM-T participants and Toyama City officials—paving the way for future partnerships and collaborative demonstration projects.
Looking Ahead
SeiRogai continues to collaborate with municipalities across Japan – including Minato City (Tokyo), Fuchu City, Tama City, and Nanto City in Toyama Prefecture – to promote regional attractions through immersive VR experiences.
As part of the government’s broader digital transformation agenda, SeiRogai aims to expand its efforts to other regions, empowering communities to share their stories with the world through VR.
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In Japan, SeiRogai has been recognized as an official partner in various government and municipal projects.
Government and Municipally Endorsed or Approved Projects
- Digital Agency under Cabinet Office, Government of Japan: SeiRogai, Inc. has been Selected as one of Top 50 Startups to be integrated into the Cabinet Office’s “Vision for Digital Garden City Nation” in Japan – SeiRogai, Inc.
- Small and Medium Business Agency under Ministry of Economy, Trade, and Industry: SeiRogai Certified by the Government of Japan as a JAPAN Brand Development Support Partner! – SeiRogai, Inc.
- Tokyo Metropolitan Government: SeiRogai Chosen for Tokyo’s Startup Social Implementation Project ‘PoC Ground Tokyo’ in FY23 First Term – SeiRogai, Inc.
- Tokyo Metropolitan Government: SeiRogai Selected as a Tokyo Mirai Navigator!
- Tama City: Driving Tourism DX in the Tama Region: University & City VR Tours to Attract International Students and Boost Local Tourism SeiRogai, Inc. Selected for Tama Innovation Ecosystem “Leading Project”
- Minato City (Tokyo)：SeiRogai is Officially Certified and Sponsored as MINATO City Promotion Crew! – SeiRogai, Inc.
- Organization for Small & Medium Enterprises and Regional Innovation, JAPAN: SeiRogai Recognized in FY2025 as a “Regional SME Global Expansion Partner” by SMRJ
- JETRO: Recognized for the Second Year in a Row! SeiRogai Proves Its Expertise and Track Record as a JETRO Cross-Border E-Commerce Support Partner
- Tokyo Metropolitan Small and Medium Enterprise Support Center: SeiRogai Inc. Certified as an “EC Utilization Support Partner” by SME Support, Japan! – SeiRogai, Inc.
Project Examples and Achievements
- Japan Mobility Show 2025: SeiRogai Inc. to Exhibit at Japan Mobility Show 2025!
- 9th MINATO Family Genki Fair: SeiRogai will be exhibiting at the 9th MINATO Family Genki Fair!
- Redefining Regional Tourism Through GVT: Pioneering Tourism DX: How SeiRogai and Tama City Transformed Local Heritage into a Global Virtual Experience – SeiRogai, Inc.
- DX Tour in the Tama Region: Driving Tourism DX in the Tama Region: University & City VR Tours to Attract International Students and Boost Local Tourism SeiRogai, Inc. Selected for Tama Innovation Ecosystem “Leading Project”
- University & Tama Region VR Tours: Reimagining University Outreach: SeiRogai & Keio Travel Launch VR Tour in Tokyo’s Tama Region
- Zojoji Temple with VR360 Virtual Tour: Step Into the Rich History of Zojoji Temple with SeiRogai’s Immersive VR360 Virtual Tour – SeiRogai, Inc.
- Discover Japan’s Hidden Heritage: Experience Gokayama Through the Nanto City VR360: Discover Japan’s Hidden Heritage: Experience Gokayama Through the Nanto City VR360 Virtual Tour! – SeiRogai, Inc.
- Fuchu City Okunitama Jinja VR360 Tour: Fuchu Location Services Announces SeiRogai’s Okunitama Jinja VR360 Virtual Tour – SeiRogai, Inc.
SeiRogai is a Tokyo-based startup specializing in media production, advertising, branding, media technology, and business consultancy. Renowned for its diverse one-stop media production services, the company also offers strategic consulting services to businesses of all sizes. The team at SeiRogai, comprising seasoned experts from various industries, provides clients with a comprehensive perspective on their unique needs.
SeiRogai was selected as one of the top 15 companies among Tokyo’s selection of “Next Unicorn” startups by the Tokyo Metropolitan Government. The firm continues to lead in media technology solutions with innovative ventures like SeiRogaiTV and Global Virtual Travel to redefine the landscape of immersive experiences.
Company Profile
Company Name: SeiRogai, Inc.
Head office: Roppongi Denki Building 5F, 6-1-20 Roppongi, Minato-ku, Tokyo, Japan, 106-0032
Representative Directors: Samuel Yuen, Rachel Leng
Establishment: 2019
Website: www.seirogai.com
Business Activities:
- Media production services (including VR 360°technology)
- Marketing, advertising, PR, branding (including marketing planning/strategy formulation, brand development, image planning, product design, etc.)
- Online distribution services for TV programs and movies
- Overseas expansion support services (specialized services including market research, overseas expansion strategy/overseas market development support, startup support, etc.)
- Development, construction, and provision of VR distribution systems and DX digital platforms
