SeiRogai, Inc. has been officially selected as a certified “Regional SME Global Expansion Partner” (formerly known as the “EC Utilization Support Partner”) by the Organization for Small & Medium Enterprises and Regional Innovation, Japan (SMRJ) for the fiscal year 2025 (Reiwa 7).
This marks the second consecutive year of certification, with only 136 companies nationwide receiving this prestigious recognition in 2025.
This certification serves as a testament to our recognized expertise and proven track record in supporting SMEs with overseas expansion, market development, and cross-border e-commerce initiatives.
The program was established to assist small and medium-sized enterprises across Japan in expanding into international markets and developing new sales channels. Only a select group of companies with exceptional expertise and a solid track record are chosen.
Being certified alongside major corporations such as Amazon Japan G.K., TOPPAN Inc., and Rakuten Group, Inc. highlights the exceptional capabilities and international credibility of SeiRogai, despite being a startup.
The list of companies certified as “Regional SME Global Expansion Partners” by SMRJ can be found in the PDF below.
SMRJ “Regional SME Global Expansion Partner” Certified Companies List(PDF)
SeiRogai’s Strength in Supporting Overseas Expansion
SeiRogai combines Hollywood-quality video production capabilities, Harvard-style strategic thinking, and deep cultural understanding of both Japan and global markets to provide a unique support system that drives the successful global expansion of regional businesses.
•One-Stop Support for Overseas Expansion
From market research and strategy development to local localization, cross-border e-commerce setup and operations, support for international trade shows, and even business meeting arrangements, we provide end-to-end support every step of the way.
•Virtual Tour 360° & VR Promotion
We showcase tourism, culture, and products to the world through immersive experiences, integrating them with e-commerce and digital transformation (DX) services to drive purchases and visits.
•Extensive Experience in the ASEAN Market
We have particular strengths in supporting market entry into rapidly growing economies such as Thailand, Vietnam, Indonesia, and Singapore.
Significance of This Certification
SeiRogai has been officially certified as a “Regional SME Global Expansion Partner,” earning public recognition for its ability to lead small and medium-sized enterprises (SMEs) toward successful, practical, and reliable overseas expansion.
In particular, SeiRogai’s greatest strength lies in its unique approach that seamlessly integrates strategy, visual storytelling, and digital transformation (DX) to address the complex challenges SMEs face in entering global markets—ranging from overcoming language, cultural, and sales channel barriers to implementing essential video production and social media strategies in the digital era.
Looking Ahead: Boosting Cross-Border E-Commerce and ASEAN Expansion Support
SeiRogai will continue to collaborate with SMRJ to help Japanese SMEs succeed in the ASEAN market by turning challenges into opportunities for growth.
Through support for participation in overseas trade fairs, social media marketing, SEO strategies, and more, we aim to create even more “Success Stories of ASEAN Market Entry for Japanese SMEs”, empowering regional companies to enhance their international competitiveness and open up new sales channels.
Specifically, we will expand our support for promotions at overseas exhibitions and business meetings, further advance cross-border e-commerce and social media strategies, and introduce innovative tourism and marketing models utilizing VR and the Metaverse—providing strong momentum for regional companies in their global expansion and growth.
For Companies Considering Overseas Expansion and ASEAN Market Entry
With a proven track record of successful ASEAN market entries, SeiRogai is ready to guide your business to the global stage.
Through a multifaceted approach combining strategy and digital solutions—such as sales channel development, cross-border e-commerce, and VR360° promotions—we help you achieve overseas expansion swiftly and effectively.
Contact us today to explore how we can support your global growth.
Relevant Achievements & Certifications
・SeiRogai’s COO, Rachel Leng, Speaks at SME Support Japan’s “EC Industry Select Pitch Event”
Out of 167 companies registered as EC Support Partners, only five were selected to present at the event. SeiRogai’s Rachel Leng delivered a presentation on leveraging video to drive sales channel development and promote cross-border e-commerce.
Overseas Expansion Support in Collaboration with JETRO
・Recognized for the Second Year in a Row! SeiRogai Proves Its Expertise and Track Record as a JETRO Cross-Border E-Commerce Support Partner
SeiRogai has been working in collaboration with JETRO (Japan External Trade Organization) to help SMEs across various industries successfully expand overseas. We provide one-stop support that includes introducing local partners, developing sales channels, and creating marketing strategies—enabling our client companies to launch their businesses smoothly and effectively in local markets.
Through these initiatives, many Japanese companies have successfully seized new business opportunities in the ASEAN market.
・Shaping the Future of Tourism DX in Tama City: SeiRogai Announces Innovative Initiatives under Tokyo Metropolitan Government’s Startup Social Implementation Program (PoC Ground Tokyo)!
SeiRogai collaborated with the Tokyo Metropolitan Government and Tama City to promote regional tourism resources both domestically and internationally through the use of VR360° tours, contributing to increased visitor numbers and the revitalization of the local economy.
This initiative was officially featured as a “PoC Ground Tokyo” case study by the Tokyo Metropolitan Government and has received high praise from both public authorities and the tourism industry.
・Revitalizing the Tama Region through Tourism DX: SeiRogai and Keio Travel Promote Tourism and International Student Attraction with University VR Tours
In collaboration with Keio Travel Co., Ltd., the proposed project “University & City Tour in Tama Region via 360° VR Experience” was selected as one of only six companies for the FY2024 Tama Innovation Community “Business Idea Contest for Solving Challenges in the Tama Region” under the Tokyo Metropolitan Government’s Tama Innovation Ecosystem Promotion Project.
Currently, the Tama region faces challenges such as the risk of declining student enrollment due to a decreasing birthrate and low international visibility. This project represents a new initiative to attract more tourists to the Tama region and encourage student enrollment in local universities, addressing these issues head-on.
・Luxury Craft Brand “Kataoka Byobu” × Digital Transformation (DX) Project
SeiRogai showcased the appeal of traditional byobu (folding screens) through a promotion that combined VR video and e-commerce, sharing their beauty with audiences both in Japan and overseas. By linking on-site events and exhibitions with online outreach, the project successfully enhanced the brand’s value and opened up new sales channels.
About the “Regional SME Global Expansion Partner” Program
This program, organized by SMRJ (Organization for Small & Medium Enterprises and Regional Innovation, Japan), certifies companies with exceptional expertise and a proven track record as “Partners” to promote overseas expansion and sales channel development for regional SMEs.
Certified partners provide comprehensive support for overseas business development, including market research, introductions to local partners, business meeting arrangements, participation in international trade fairs, and branding and marketing strategy development.
The goal of the program is to help regional SMEs showcase their outstanding products and services to global markets, thereby contributing to regional economic revitalization and the sustainable growth of SMEs.
Working closely with SMRJ, certified partners offer end-to-end support across all stages of overseas expansion.
Easily Search Certified Partners! “ebiz” – Overseas Expansion Support Site
On the “ebiz” portal site operated by SMRJ (Organization for Small & Medium Enterprises and Regional Innovation, Japan) for the Regional SME Global Expansion Partner program, SMEs and small businesses aiming for overseas expansion and sales channel development can search for certified partner companies by field and type of support offered.
Users can view a comprehensive list of each partner company’s areas of expertise, available services, and track record, making it easy to find the right support to meet their business needs.
Details about SeiRogai Inc.’s support services are available on the official Regional SME Global Expansion Partner page. Please check it out for more information. [Click here]
If your company is considering overseas expansion, we encourage you to take full advantage of this website!
About SeiRogai, Inc.
SeiRogai is a Tokyo-based startup specializing in media production, advertising, branding, media technology, and business consultancy. Renowned for its diverse one-stop media production services, the company also offers strategic consulting services to businesses of all sizes. The team at SeiRogai, comprising seasoned experts from various industries, provides clients with a comprehensive perspective on their unique needs.
SeiRogai was selected as one of the top 15 companies among Tokyo’s selection of “Next Unicorn” startups by the Tokyo Metropolitan Government. The firm continues to lead in media technology solutions with innovative ventures like SeiRogaiTV and Global Virtual Travel to redefine the landscape of immersive experiences.
Company Profile
Company Name: SeiRogai, Inc.
Head office: Roppongi Denki Building 5F, 6-1-20 Roppongi, Minato-ku, Tokyo, Japan, 106-0032
Representative Directors: Samuel Yuen, Rachel Leng
Establishment: 2019
Website: www.seirogai.com/
Business Activities:
1. Media production services (including VR 360° technology)
2. Marketing, advertising, PR, branding (including marketing planning/strategy formulation, brand development, image planning, product design, etc.)
3. Online distribution services for TV programs and movies
4. Overseas expansion support services (specialized services including market research, overseas expansion strategy/overseas market development support, startup support, etc.)
5. Development, construction, and provision of VR distribution systems and DX digital platforms
