A press release was recently published on PRTimes, one of the largest press release news sites in Japan, to announce the upcoming soft launch of SeiRogaiTV!
Our brand-new service “SeiRogaiTV” involves developing an original online content distribution service specializing in bringing Southeast Asian TV series and movies to Japanese audiences. SeiRogai, Inc. will pursue an expansion into the new industry of online distribution services, in addition to traditional advertising media and TV show production in collaboration with cable TV broadcasters.
Although the COVID-19 outbreak brought the normal day-to-day functioning of the media industry to a standstill and halted all productions, the pandemic has made an optimistic impact on the global OTT (Over-The-Top) market growth. OTT stands for “over-the-top” and refers to the productized practice of streaming content to customers directly over the web. It represents the future of entertainment — one that is already unfolding.
According to market data, the global OTT market accounted for $110.1 billion in 2018 and is expected to garner $438.5 billion by rowing at a healthy growth rate of 19.1% by 2026. Under the COVID-19 pandemic, the market has garnered $155.6 Billion owing to the impact of the novel coronavirus and stay-home regulations that contributed to a 30% increase in the consumption of online content.
SeiRogai, Inc. plans to develop and build a new OTT distribution service aligned with the future of the TV industry, and aims to diversify the content market in Japan while improving user convenience in content viewing.
*SeiRogaiTV is Proudly Supported by the Government of Japan’s Business Reconstruction Grant.
Press Release (Japanese Only):
https://prtimes.jp/main/html/rd/p/000000003.000102895.html
English translation of the original press release is below:
SeiRogaiTV is Developed as an OTT Service to Distribute Popular Southeast Asian TV Series and Movies!
SeiRogaiTV brings TV shows and movies from Thailand and other Southeast Asian countries to Japanese viewers!
SeiRogai, Inc. (Headquartered in Minato-ku, Tokyo; Representative Directors: Samuel Yuen and Rachel Leng) has developed “SeiRogaiTV” utilizing the most advanced digital video on demand (VOD) technology. SeiRogaiTV will distribute and offer TV programs and movies with a focus on popular Southeast Asian dramas.
SeiRogaiTV will be released on a trial basis (soft launch) at the end of 2022, and will deliver popular Thai movies and TV programs that will be released for the first time in Japan.
[URL] https://www.seirogai.tv
Background of the Launch of SeiRogaiTV
In recent years, the global market in the media industry has been changing remarkably, and the number of online distribution services has been increasing. Compared to traditional TV services, the demand for video-on-demand (VOD) services, whose content is updated more quickly, has been particularly high, and the global video distribution market is expanding.
In order to meet this demand, SeiRogai Inc. has decided to utilize its extensive international contacts and diverse experience to offer SeiRogaiTV, a service specializing in video distribution of Southeast Asian dramas. Through SeiRogaiTV, we hope to serve as a bridge between Japan and Southeast Asia.
Outline of SeiRogaiTV
SeiRogaiTV is a new initiative that will allow audiences to enjoy Southeast Asian content to their heart’s content.
SeiRogai, Inc. will develop “SeiRogaiTV” using the most advanced digital TV distribution technology, and distribute and provide TV programs centering on popular Southeast Asian dramas. This service will allow viewers to watch the latest dramas and other popular shows and movies from Southeast Asia.
The service will be available on a variety of devices, including PCs, smartphones, and tablets, with a multilingual subtitling service to cater to both domestic and international audiences. Although demand for Southeast Asian dramas is growing in the nation, video on demand (VOD) services focused on Southeast Asia are still few, making this a new and unprecedented endeavor.
We are delighted to be able to deliver our services to you through the realization of this project. In the future, we would like to distribute original programs that represent Japan, especially those with themes such as “revealing the hidden gems of Japan’s diverse regions” and “showcasing the often overlooked vitality of Japan” to the world.
■Distribution of a wide variety of genres
SeiRogaiTV” allows viewers to enjoy Thai movies and TV programs in a variety of genres, from action to romantic comedy, human drama, quiz shows, and more.
■Offering premium content with a one-coin daily subscription (499 yen or less than USD$3.50)
In addition to the free plan for casual use, we also offer a subscription plan (paid plan: from 499 yen or USD $3.50 per day, as of Oct 2022). With the paid plan, you can enjoy premium content that is not accessible with the free plan. The great appeal of this plan is that you can enjoy your favorite content 24 hours a day for less than “one coin” (in Japan, there is a 500 yen coin).
Soft Launch will Feature Thai Movies and TV Programs Released for the First Time in Japan
Below is a sample list of some titles that will be available on SeiRogaiTV.
All titles will be available with English and Japanese subtitles.
■Fah-Gam-Toh
<Genre: Drama, 90 mins>
Fah, a former leading entertainer and film director, has reached the lowest point of his life because of his arrogance. He is about to lose his house while having to take care of his daughter Gam, the one and only gift his wife left him with before she died. Together with Toh, the faithful singer and longtime admirer, Fah has to carry Gam around, finding singing jobs at various pubs. Even in the darkest hour, Fah still gains courage from people around him, especially his only bandmate and his daughter who keeps pushing him towards the light.
■Bangkok 13
<Genre: Horror, 98 mins>
Pia is a girl with a sixth sense. Her ability to see ghosts leads her to become the key to unlock 13 haunted secrets in Bangkok. She joins a paranormal TV show in hopes of finding out the truth behind her strange gift. The decision brings her to discover dark secrets of 13 locations, which are all connected to her in some ways. Could she find a way out of this mess, or even what’s setting everything in motion? Is it a gift or determination that brings upon her strange talent? Is this just one big game being dealt by fate’s hand? Find out the answers in Bangkok 13 (City of the Dead).
■Yes or No
<Genre: Romantic Comedy, 102 mins>
Pie is a sweet girl who moves into a new college dorm room where she finds out that her new roommate, Kim, is a tomboy who looks and dresses like a boy. As their friendship develops, Pie and Kim begin to wonder if the feelings they have for one another is just an ordinary friendship or true love.
SeiRogaiTV Trailer
The Soft Launch of SeiRogaiTV as a brand new OTT service will bring audiences popular Thai movies and TV shows for the first time in Japan.
Register Now to be the First to know about the Service Launch and New Releases!
About SeiRogai Inc.
SeiRogai’s corporate philosophy is “to contribute to building a society where people around the world can better understand each other through the creation and dissemination of compelling stories.”
Our main business is the production of programs and videos related to travel, education, and culture in Japan for the overseas market, including Thailand and Singapore.
We also produce media content for global brands (TV commercials, programs, music videos, VR 360-degree virtual tours, etc.), as well as marketing, advertising, branding, business consulting (market research, overseas expansion support, start-up and business establishment support), and digital transformation (DX) for the media industry. We provide solutions utilizing our expertise and the latest technologies, including the development, management, and operation of media tech digital platforms.
In order to provide new services to the Japanese market and to serve as a bridge between Japan and Southeast Asia, we have developed an SeiRogaiTV as an internet distribution service for TV programs and movies as our most recent initiative.
Company Profile
Company name: SeiRogai Inc.
Head Office: Roppongi Denki Building 5F, 6-1-20 Roppongi, Minato-ku, Tokyo 106-0032
Representative Directors: Samuel Yuen and Rachel Leng
Established: 2019
HP: www.seirogai.com, www.seirogai.jp
Main Businesses:
1 Video production and video production services (including VR 360-degree tours)
2 Internet distribution service for TV programs and movies
3 Marketing, branding, advertising and corporate image planning
4 Professional services and business consulting (market research, overseas expansion support, start-up and business establishment support)
5 Development and management of VR distribution systems and DX digital platforms
6 Information distribution service for local tourism and companies to overseas markets, etc.
