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From Immersive Storytelling to Measurable Commerce: SeiRogai’s Global Virtual Travel Demonstrates Early Conversion Power for Brands
As inbound tourism to Japan continues to surge and experiential commerce becomes increasingly important, one question remains at the center of destination marketing, cultural tourism, and digital commerce:
Can immersive digital experiences directly influence real-world customer action and sales?
A recent prototype demonstration project conducted by SeiRogai in collaboration with traditional Japanese folding screen manufacturer Kataoka Byobu Store Co., Ltd. and the Sumida City industrial promotion initiative suggests the answer is increasingly “yes.”
May 29, 2026
