― Creating New Connections Through “Experiential DX” That Bridges Local Communities and the World ―
SeiRogai Inc. exhibited at the “Minato City Industrial Promotion Center Grand Cultural Festival ‘Minna-san fes.2026’” held on March 14, 2026, at the Minato City Industrial Promotion Center.
SeiRogai provides solutions that intuitively communicate the appeal of local communities to global audiences through “Experiential DX.” At this event, visitors experienced SeiRogai’s unique approach that combines VR, visual storytelling, and marketing to create immersive and memorable experiences.
More than just an exhibition, the event became an opportunity to create new possibilities for collaboration between local communities and businesses through direct interaction with visitors.
Held under the theme “A festival by everyone, for everyone,” Minna-san fes.2026 brought together local companies, organizations, residents, and families in a warm, community-oriented atmosphere blending business and cultural exchange. This year marked the third edition of the event.
Background and Purpose of the Exhibition
― Connecting Local Communities and the World Through “Experiences” ―
SeiRogai has continuously provided integrated services including overseas expansion support (cross-border EC and marketing), inbound tourism promotion, and DX solutions utilizing VR and video technologies.
At this event, SeiRogai aimed to demonstrate the importance of communicating value through experiences and transforming local resources into globally engaging content through immersive VR experiences.
Exhibition Highlights: Immersive VR360° Experiences
The SeiRogai booth featured the following content:
VR360° Tour Experience: “Global Virtual Travel (GVT)”
Case studies in regional tourism and corporate promotion
New sales and customer engagement models utilizing VR × EC × DX
Visitors showed particularly strong interest in the immersive VR experiences, which demonstrated how meaningful value can be communicated even without physically visiting a location.
(Right: SeiRogai CEO Samuel Yuen)
SeiRogai also showcased and sold its easy-to-use smartphone-compatible “Limited Edition Paper VR Goggles.” Visitors assembled the goggles on-site and experienced 360-degree content through “Global Virtual Travel.”
This demonstrated SeiRogai’s immersive DX solution by integrating content, devices, and experiential design into one seamless experience.
Interview: Comments from SeiRogai COO Rachel Leng
During the event, SeiRogai COO and Co-Founder Rachel Leng participated in a booth interview discussing SeiRogai’s initiatives and vision.
The interview conducted on the day of the event can be viewed via the link below.
▶︎ https://www.youtube.com/watch?v=rphLVAefrr4
Minato City Industrial Promotion Center Website – “Minasan Channel”：https://minato-sansin.com/
Visitor Reactions and Insights
Through conversations with visitors, SeiRogai gained valuable insights into concrete market needs and future opportunities.
■ Growing Interest in Regional Promotion
“We want to promote not only famous destinations like Shibuya, but also the hidden charm of regional Japan.”
“This was the first time I experienced such an immersive way of communicating local attractions. I can see potential applications not only for tourism, but also for regional migration promotion and education.”
■ Potential for New Partnerships and Collaboration
“It was valuable that we could have concrete business discussions rather than just viewing an exhibition. I felt there was potential to collaborate in the future.”
“While considering overseas expansion, I was impressed that the approach went beyond simple PR and included strategies focused on actual sales outcomes. The VR × EC model especially seemed applicable to our own business.”
Unlike large-scale B2B exhibitions, this event enabled deeper conversations and more meaningful exchanges. SeiRogai received many specific inquiries related to regional revitalization, tourism DX, and overseas information dissemination, reaffirming the strong compatibility between these needs and SeiRogai’s services.
Why SeiRogai Stands Out
SeiRogai is more than just a production company. Its greatest strength lies in providing one-stop integrated support including:
1. Strategic Planning × Cultural Understanding × Content Creation
End-to-end support designed to effectively communicate with overseas markets.
2. Experience Design Through VR and Video
Communicating value intuitively through immersive visual experiences.
3. Marketing and Distribution Strategy Support
Building systems that generate actual sales and engagement beyond simple PR.
Future Outlook
Based on the insights gained from Minna-san fes.2026, SeiRogai plans to further strengthen:
- Regional × VR × Overseas Expansion models
- Cross-border EC support focused on ASEAN markets
- Advanced inbound tourism and regional DX solutions
For SeiRogai, Minna-san fes.2026 was more than just an exhibition — it became a valuable opportunity to generate new ideas, build real human connections, and explore future collaboration possibilities.
SeiRogai will continue supporting regional communities and businesses as a partner that transforms Japan’s hidden attractions into globally meaningful value.
About “Global Virtual Travel”: A DX Service Utilizing Patent-Pending VR Technology
SeiRogai’s virtual tour platform, Global Virtual Travel, presents an unparalleled opportunity for international audiences to uncover Japan’s hidden gems.
Global Virtual Travel is your gateway to immersive tours that prioritize storytelling and educational enrichment. Through captivating virtual experiences impossible to replicate with traditional video tours, we aim to showcase Japan’s allure to a global audience.
Sign up for free today and start exploring with Global Virtual Travel!
About SeiRogai, Inc
SeiRogai is a Tokyo-based startup specializing in media production, advertising, branding, media technology, and business consultancy. Renowned for its diverse one-stop media production services, the company also offers strategic consulting services to businesses of all sizes. The team at SeiRogai, comprising seasoned experts from various industries, provides clients with a comprehensive perspective on their unique needs.
SeiRogai was selected as one of the top 15 companies among Tokyo’s selection of “Next Unicorn” startups by the Tokyo Metropolitan Government. The firm continues to lead in media technology solutions with innovative ventures like SeiRogaiTV and Global Virtual Travel to redefine the landscape of immersive experiences.
Company Profile
Company Name: SeiRogai, Inc.
Head office: Roppongi Denki Building 5F, 6-1-20 Roppongi, Minato-ku, Tokyo, Japan, 106-0032
Representative Directors: Samuel Yuen, Rachel Leng
Establishment: 2019
Website: www.seirogai.com
Business Activities:
1. Media production services (including VR 360° technology)
2. Marketing, advertising, PR, branding (including marketing planning/strategy formulation, brand development, image planning, product design, etc.)
3. Online distribution services for TV programs and movies
4. Overseas expansion support services (specialized services including market research, overseas expansion strategy/overseas market development support, startup support, etc.)
5. Development, construction, and provision of VR distribution systems and DX digital platforms
