Transforming Tourism: Seamless VR Experiences That Lead to Instant Bookings and Purchases
On March 13, 2025, SeiRogai, Inc. presented the outcomes of its tourism DX project at the PoC Ground Tokyo results briefing, a Tokyo Metropolitan Government initiative to accelerate startup-led social implementation.
In partnership with Tama City, SeiRogai has been developing a new tourism model that combines immersive 360° VR experiences with e-commerce capabilities, enabling users to instantly book accommodations and purchase local products while virtually exploring destinations.
View our official press release here: https://presswalker.jp/press/81460
Two Years of Innovation, Fueled by PoC Ground Tokyo
Since being selected for the PoC Ground Tokyo program in 2023, SeiRogai has spent two years advancing the social implementation of tourism DX in Tama City.
In the first year, we launched the Tama City VR360 Virtual Tour, allowing users to explore the city’s rich history, culture, and nature in immersive 360°.
In the second year, we integrated e-commerce functionality that enables users to book and shop during the tour, while refining the UI/UX to ensure seamless user engagement from exploration to action.
Additionally, we expanded our DX initiatives across the Tama region by collaborating with Fuchu City to develop the Fuchu City VR360 Virtual Tour.
▶ Experience the Fuchu City VR360 Virtual Tour here.
Patent-Pending Innovation: Enabling Seamless Booking and Purchasing Within VR
SeiRogai’s tourism DX platform, Global Virtual Travel, features a system allowing users to access external booking and purchase pages directly from links embedded within the VR tour.
Key technologies include:
・API Integration: Seamless connection between Global Virtual Travel and external e-commerce sites.
・In-VR Link Embedding (Patent Pending): Direct booking and purchasing links within VR content, improving conversion rates through smooth, intuitive transitions.
Unveiling the Potential of Tourism DX Through Pilot Testing
In our pilot tests with 102 domestic and international users interested in traveling to Japan, participants experienced the Tama City VR360 Virtual Tour and tested our e-commerce features, yielding the following results:
・Increased Local Awareness and Interest:
82% reported a deeper understanding of Tama City’s attractions.
・Higher Booking Intent:
90% reported a stronger desire to visit related sites post-experience.
・Enhanced Immersion and Engagement:
80% enjoyed the experience, with 55% rating it “very enjoyable,” noting storytelling and narration as key to their immersion.
・User-Friendliness:
80% found the platform easy to use, appreciating its smooth navigation and booking integration.
These findings demonstrate the potential of VR-driven tourism DX to deepen local engagement, spark interest, and drive real booking actions.
A Successful Model of Public-Private Partnership
During the project, SeiRogai held a press conference with the Mayor of Tama City, strengthening partnerships with local stakeholders and tourism facilities. The initiative has gained recognition as a leading example of a public-private tourism DX model.
and SeiRogai CEO Samuel Yuen (right).
Project Partners:
- Tama City Government
- Parthenon Tama
- Haseko Condominium Museum
- Tokyo Metropolitan Archaeological Center
- Studio Megane
Our COO, Rachel Leng, also discussed this initiative in an interview with Keizaikai magazine, sharing SeiRogai’s commitment to Japanese culture, regional revitalization, and traditional craft support.
▶ Read the interview here.
Looking Ahead: From Tama to the World – Expanding Tourism DX Nationwide
Building on these outcomes, SeiRogai plans to launch the official Global Virtual Travel platform with integrated e-commerce features by the end of 2025, aiming to create an “experience-based cross-border e-commerce model” that directly connects virtual interest with product and travel purchases.
Supported by the Tama Innovation Ecosystem Promotion Project, we are also developing VR-based university tour services in collaboration with universities, municipalities, and local businesses. This initiative will contribute to promoting tourism and increasing university enrollment in the Tama region, driving further regional revitalization.
Additionally, we are committed to advancing inclusive tourism, bringing travel experiences to seniors, individuals with disabilities, and those unable to travel due to economic reasons, ensuring a future where everyone can enjoy the joy of travel through VR.
Experience the “Tama City VR360 Virtual Tour” Now!
The Tama City VR360 Virtual Tour is available for free on SeiRogai’s Global Virtual Travel platform.
▶ Explore Tama City on Global Virtual Travel: https://www.globalvirtualtravel.com/japan/tokyo/tama/
About “Global Virtual Travel”: A DX Service Utilizing Patent-Pending VR Technology
SeiRogai’s virtual tour platform, Global Virtual Travel, presents an unparalleled opportunity for international audiences to uncover Japan’s hidden gems.
Global Virtual Travel is your gateway to immersive tours that prioritize storytelling and educational enrichment. Through captivating virtual experiences impossible to replicate with traditional video tours, we aim to showcase Japan’s allure to a global audience.
Sign up for free today and start exploring with Global Virtual Travel!
About SeiRogai, Inc.
SeiRogai is a Tokyo-based startup specializing in media production, advertising, branding, media technology, and business consultancy. Renowned for its diverse one-stop media production services, the company also offers strategic consulting services to businesses of all sizes. The team at SeiRogai, comprising seasoned experts from various industries, provides clients with a comprehensive perspective on their unique needs.
SeiRogai was selected as one of the top 15 companies among Tokyo’s selection of “Next Unicorn” startups by the Tokyo Metropolitan Government. The firm continues to lead in media technology solutions with innovative ventures like SeiRogaiTV and Global Virtual Travel to redefine the landscape of immersive experiences.
Company Profile
Company Name: SeiRogai, Inc.
Head office: Roppongi Denki Building 5F, 6-1-20 Roppongi, Minato-ku, Tokyo, Japan, 106-0032
Representative Directors: Samuel Yuen, Rachel Leng
Establishment: 2019
Website: www.seirogai.com
Business Activities:
1. Media production services (including VR 360° technology)
2. Marketing, advertising, PR, branding (including marketing planning/strategy formulation, brand development, image planning, product design, etc.)
3. Online distribution services for TV programs and movies
4. Overseas expansion support services (specialized services including market research, overseas expansion strategy/overseas market development support, startup support, etc.)
5. Development, construction, and provision of VR distribution systems and DX digital platforms
