On October 29, 2024, Rachel Leng, COO and Co-Founder of SeiRogai, took the stage at the “EC Industry Select Pitch Event,” an exclusive session hosted by SME Support Japan as part of their Video Marketing Strategy Day. Out of 167 registered EC support partners, only five companies were selected to present, making SeiRogai’s inclusion a remarkable achievement. Rachel delivered an insightful presentation on leveraging video marketing to expand sales channels and enhance cross-border EC strategies.
https://ec.smrj.go.jp/blog/overseas/dqlp5m00000023xm.html
Challenges Faced by Companies Entering the Japanese Market
- Navigating Cultural and Linguistic Barriers:
Understanding consumer behavior and crafting messaging that resonates with Japanese audiences requires deep local expertise.
- Lack of Effective Video Marketing Strategies:
Simply producing video content is not enough—without targeted storytelling and distribution strategies, content often fails to generate returns.
- Unclear Market Entry Strategy:
Identifying the right market segments, partners, and promotional methods can be overwhelming for foreign businesses unfamiliar with Japan’s commercial landscape.
- Struggling to Build a Strong Brand Presence:
Many overseas brands fail to convey their unique value proposition effectively, resulting in weaker market competitiveness.
SeiRogai’s Solutions for Market Entry & International Expansion
SeiRogai provides a one-stop solution for companies looking to enter and expand within the Japanese market. As a leader in video-driven marketing and global business strategy, SeiRogai offers comprehensive support to overcome market entry barriers.
Key Strengths in International Promotion:
- 20+ Years of Global Business Expertise: Operating in Los Angeles (Hollywood), Thailand, Singapore, Taiwan, China, and beyond, SeiRogai has extensive experience navigating international markets.
- End-to-End Video & Marketing Solutions: Beyond video production, SeiRogai provides strategic advertising, branding, and business consulting services.
- International Specialists with Hollywood & Global Market Experience: A diverse team collaborates with Japanese production crews to craft campaigns tailored for the global market.
- Multilingual Capabilities: With support for over 80 languages, SeiRogai ensures content is culturally and commercially optimized for each target market.
Tailored Services for Global Business Success:
- Video Content Creation for Overseas Markets: Engaging, market-specific storytelling that resonates with target audiences.
- Multilingual Website & EC Site Development: Enhancing global e-commerce presence to drive sales growth.
- Localized Marketing & Business Matchmaking: Connecting companies with the right partners and sales channels in Japan.
- Cross-Border EC Support: Streamlining international sales strategies and optimizing entry into Japanese e-commerce platforms.
- VR & Digital Transformation for Promotion: Utilizing 360° VR tours and interactive experiences to showcase brands effectively.
Proven Success: Collaborating with Global Brands
SeiRogai has worked with renowned international brands such as Dove (Vietnam), Listerine (Thailand), and Canon (Malaysia), producing market-specific video content and marketing strategies. Leveraging this expertise, SeiRogai also provides customized solutions for SMEs looking to scale internationally.
Key Takeaways from the Event: “Is Video Marketing Really Necessary?”
During the event’s Q&A session, one of the key discussions centered around whether businesses truly need video marketing.
Rachel Leng provided the following insights:
✔ Video is not just content—it’s a strategic marketing tool.
✔ Understanding the differences between Japanese and international consumer perspectives is crucial.
✔ To successfully enter new markets, brands must tailor their storytelling to align with local preferences.
✔ SeiRogai is more than a video production company—it’s a full-service partner for overseas market expansion.
Certified EC & Market Entry Support Partner
SeiRogai is officially recognized as an “EC Utilization Support Partner” by SME Support, Japan and a “JETRO Cross-border E-commerce Support Partner”. With a track record of success, SeiRogai is committed to helping companies expand into the Japanese market through tailored marketing strategies and expert guidance.
About the Virtual Tour 360 Service
Our “Virtual Tour 360 Service” is a new offering aimed at businesses. It provides a comprehensive service, from shooting VR videos for factory tours and promotional events to promotions and direct access to e-commerce sites, all designed to enhance corporate value. Leveraging analysis and strategic planning by marketing experts from Harvard University, we implement promotional activities that effectively reach target users.
Interested in Expanding Your Business in Japan?
SeiRogai offers corporate seminars and one-on-one consultations for companies seeking to enhance their global presence. Whether you’re exploring market entry, digital marketing, or inbound sales strategies, our team of experts is ready to provide actionable insights.
For inquiries, please contact us through our website’s consultation form. Let’s build your success in Japan together!
About SeiRogai, Inc.
SeiRogai is a Tokyo-based startup specializing in media production, advertising, branding, media technology, and business consultancy. Renowned for its diverse one-stop media production services, the company also offers strategic consulting services to businesses of all sizes. The team at SeiRogai, comprising seasoned experts from various industries, provides clients with a comprehensive perspective on their unique needs.
SeiRogai was selected as one of the top 15 companies among Tokyo’s selection of “Next Unicorn” startups by the Tokyo Metropolitan Government. The firm continues to lead in media technology solutions with innovative ventures like SeiRogaiTV and Global Virtual Travel to redefine the landscape of immersive experiences.
Company Profile
Company Name: SeiRogai, Inc.
Head office: Roppongi Denki Building 5F, 6-1-20 Roppongi, Minato-ku, Tokyo, Japan, 106-0032
Representative Directors: Samuel Yuen, Rachel Leng
Establishment: 2019
Website: www.seirogai.com
Business Activities:
1. Media production services (including VR 360° technology)
2. Marketing, advertising, PR, branding (including marketing planning/strategy formulation, brand development, image planning, product design, etc.)
3. Online distribution services for TV programs and movies
4. Overseas expansion support services (specialized services including market research, overseas expansion strategy/overseas market development support, startup support, etc.)
5. Development, construction, and provision of VR distribution systems and DX digital platforms
