SeiRogai’s COO and Co-Founder, Ms. Rachel Leng, was invited to speak at Singapore Innovation Night on April 5, 2025, an event organized by Moon Creative Lab in collaboration with the Singapore Students’ Association Japan (SSAJ). The program gathered Singaporean entrepreneurs, professionals, and students for an evening of learning and inspiration.
Alongside Ms. Leng, the speakers included Allan Teng (Founder & Senior Advisor, Workato APAC & Japan), Dr. Aw Wanping (CEO & Managing Director, TokudAw, Inc.), Satoshi Yamada (CEO, GORIL, Inc.), Shunsuke Katoh (COO, Moon Creative Lab), and Yuki Obata (CEO, ISSHO Inc.). Each shared candid accounts of their entrepreneurial journeys—the motivations that sparked their ideas, the challenges they navigated, and the milestones they achieved—giving students an authentic, behind-the-scenes view of what it takes to turn ideas into impactful ventures.
During her talk, Ms. Leng, a Harvard graduate and East Asia Specialist, shared her personal and professional journey, which laid the foundation for her path as an entrepreneur. Together with Mr. Samuel Yuen, an International Film Producer, she co-founded SeiRogai, Inc., a Tokyo-based media technology firm dedicated to producing high-quality documentaries, television programs, campaigns, videos, and feature films for global audiences.
The Founding Story and Services of SeiRogai
SeiRogai, established in 2019, began with a vision to innovate in media and technology and was initially positioned to launch projects tied to the Tokyo 2020 Olympics. The company’s foundational services include:
- Marketing, Branding & Advertising – comprehensive solutions including marketing strategy, brand development, original content creation, advertising campaigns, and digital marketing.
- Business Consulting & Advisory – specialized promotions and consultancy for the Japanese market, offering customized marketing strategies and seamless market entry solutions.
- End-to-End Media Production – full-cycle production support including market research, casting, music and event production, celebrity partnerships, and more.
With the onset of the pandemic, SeiRogai faced a sudden shift in circumstances.Rather than pausing, SeiRogai pivoted, leveraging its expertise to develop new business arms that continue to thrive today.
- SeiRogaiTV – Launched as an OTT streaming platform to connect Japan and Southeast Asia, enrich cultural exchange, and diversify the Japanese content market.
- Global Virtual Travel (GVT) – Created to address travel restrictions, offering immersive 360-degree VR tours that allow audiences to explore destinations safely while supporting local businesses and promoting regional revitalization.
These initiatives showcase SeiRogai’s ability to turn challenges into opportunities.
During her talk, Ms. Rachel Leng emphasized the importance of resilience, adaptability, and long-term vision in entrepreneurship, highlighting how strong networks, sustainable projects, and a forward-looking mindset are essential for navigating uncertainty and driving meaningful change.
Commitment to Cultural Diversity
SeiRogai’s multicultural team combines a wealth of diverse backgrounds and perspectives, serving as a powerful driver of creativity and innovation. This diversity fosters unique approaches to problem-solving and enables the company to navigate cultural nuances effectively, building lasting relationships across international markets.
Trusted by Its Partners
SeiRogai has established itself as a trusted partner for local governments and businesses, delivering high-quality 2D promotional campaigns and immersive VR360 virtual tours that boost inbound tourism and promote sustainable travel experiences across Japan. The company also collaborates with clients to create compelling promotional videos tailored for international markets.
Recognition and Achievements
SeiRogai’s dedication to innovation and excellence has earned recognition across the industry, including:
Selected as One of the “Top 15 Rising Unicorns of Japan” by the Tokyo Metropolitan Government
Best Advertising and Business Consultancy Firm 2022
Media Production Company of the Year 2023
Nominated in the Top 1% of Inno-Vation Generation Award
Registered as Japan External Trade Organization (JETRO) Cross-Border E-Commerce Support Partner
Internship Opportunities
Ms. Leng also introduced SeiRogai’s comprehensive training and internship program. The program allows students to gain hands-on experience in marketing, research, and media production while contributing to ongoing projects across its diverse business areas. Interns are engaged in tasks such as supporting full-cycle media production, preparing promotional content, assisting with business development strategies and pitch presentations, monitoring social media, and conducting market research.
Successful Interns can expect a dynamic and immersive experience that allows them to apply theoretical knowledge in practical settings, gain insight into the full scope of SeiRogai’s work, and foster both professional growth and creative development.
Looking Ahead
SeiRogai remains committed to initiatives that bridge industry and education while delivering high-quality media solutions for clients. The company welcomes inquiries from businesses seeking innovative media and marketing services, as well as applications from individuals—whether as interns, collaborators, or future team members—who wish to contribute to its vision of advancing media innovation and fostering cross-cultural exchange.
For business inquiries: [email protected]
For internship applications (submit resume and cover letter): [email protected]
