Showcasing Our Business and Strengths
SeiRogai, Inc. participated in the one-minute PR video production at the Industrial Exchange Exhibition 2024, held in November 2024. In this video, our COO & Co-Founder, Rachel Leng, highlights SeiRogai’s core business activities and unique strengths.
The Industrial Exchange Exhibition is a premier event where companies from across Japan gather to foster B2B matchmaking, unveil the latest technological innovations, and build new business collaborations. This PR video was produced as part of the exhibition’s initiative to support business matching and corporate outreach.

Challenges for Foreign Companies Entering the Japanese Market
Expanding into Japan presents unique opportunities but also significant challenges for foreign businesses looking to establish a presence. The Japanese market is known for its high consumer expectations, complex distribution networks, and unique business culture. Key challenges include:
- Navigating Japan’s regulatory and compliance landscape
- Establishing effective B2B partnerships and distribution channels
- Building brand recognition in a highly competitive market
- Understanding Japanese consumer behavior and preferences
- Adapting marketing strategies to fit local cultural and linguistic nuances
To succeed in Japan, companies must adopt a well-researched market entry strategy that incorporates localized marketing, digital transformation, and strategic partnerships.
SeiRogai’s Solutions
At SeiRogai, we specialize in helping foreign businesses successfully enter the Japanese market and expand their reach in Asia. Leveraging our deep expertise in Japan-ASEAN trade and digital marketing, we provide tailored solutions that bridge the gap between global businesses and Japanese consumers.
Our Key Offerings:
1. Market Entry Strategy & Localization Support
We offer comprehensive support in navigating Japan’s regulatory framework, setting up operations, and localizing branding and marketing strategies for maximum impact.
2. Targeted Digital Marketing & Brand Awareness
Our team develops and executes strategic digital advertising campaigns, leveraging data-driven insights to effectively reach Japanese audiences.
3. Immersive VR-Powered Promotions
SeiRogai creates interactive 360° VR content to showcase products, services, and destinations in a compelling way. Our innovative University Campus Tour Service in the Tama Region, Tokyo is an example of how VR technology can be used to attract international students and promote educational institutions.
4. Cross-Border E-Commerce & Distribution Support
As an accredited Cross-Border E-Commerce Support Partner for JETRO and EC Utilization Support Partner for SME Support Japan, SeiRogai helps businesses optimize their e-commerce strategy, streamline logistics, and connect with the right distribution partners.
At SeiRogai, we are committed to providing foreign businesses with the expertise, tools, and strategic partnerships needed to navigate the Japanese market and achieve long-term success.
Watch the One-Minute PR Video Here: https://rachelleng.com/video/filming-pr-video-at-tokyo-international-industry-exhibition-2024-産業交流展2024/
Read More About Our Participation in Industrial Exchange Exhibition 2024:
About “Global Virtual Travel”: A DX Service Utilizing Patent-Pending VR Technology

SeiRogai’s virtual tour platform, Global Virtual Travel, presents an unparalleled opportunity for international audiences to uncover Japan’s hidden gems.
Global Virtual Travel is your gateway to immersive tours that prioritize storytelling and educational enrichment. Through captivating virtual experiences impossible to replicate with traditional video tours, we aim to showcase Japan’s allure to a global audience.
Sign up for free today and start exploring with Global Virtual Travel!
About SeiRogai, Inc.

SeiRogai is a Tokyo-based startup specializing in media production, advertising, branding, media technology, and business consultancy. Renowned for its diverse one-stop media production services, the company also offers strategic consulting services to businesses of all sizes. The team at SeiRogai, comprising seasoned experts from various industries, provides clients with a comprehensive perspective on their unique needs.
SeiRogai was selected as one of the top 15 companies among Tokyo’s selection of “Next Unicorn” startups by the Tokyo Metropolitan Government. The firm continues to lead in media technology solutions with innovative ventures like SeiRogaiTV and Global Virtual Travel to redefine the landscape of immersive experiences.
Company Profile
Company Name: SeiRogai, Inc.
Head office: Roppongi Denki Building 5F, 6-1-20 Roppongi, Minato-ku, Tokyo, Japan, 106-0032
Representative Directors: Samuel Yuen, Rachel Leng
Establishment: 2019
Website: www.seirogai.com
Business Activities:
1. Media production services (including VR 360° technology)
2. Marketing, advertising, PR, branding (including marketing planning/strategy formulation, brand development, image planning, product design, etc.)
3. Online distribution services for TV programs and movies
4. Overseas expansion support services (specialized services including market research, overseas expansion strategy/overseas market development support, startup support, etc.)
5. Development, construction, and provision of VR distribution systems and DX digital platforms