We are pleased to announce that Samuel Yuen, CEO, and Rachel Leng, COO of SeiRogai Inc., served as judges for the first term of the “Omotenashi Selection 2025.”
Their appointment as judges reflects the high regard for their extensive international business experience, proven track record in media and marketing, and strong ability to evaluate products and services from a global perspective.
About the “Omotenashi Selection”
The Omotenashi Selection is an award program that honors products and services that embody the spirit of Japanese hospitality — “omotenashi” — which Japan proudly shares with the world.
It recognizes items that combine the unique charm of Japan with globally appealing quality, carefully selected from across the country and promoted internationally.
In the first term of the 2025 awards, a total of 233 products and services from all over Japan were selected.
The award-winning entries include a diverse range of items attracting international interest, such as traditional crafts fused with modern design, and foods and lifestyle goods made from natural materials.
▶︎ Omotenashi Selection 2025 – First Term Results (Official Website)
Please see the link below for more details.
https://omotenashinippon.jp/selection/en/news/16451/
Role of SeiRogai Executives as Judges
As judges, CEO Samuel Yuen and COO Rachel Leng evaluated the appeal and global market potential of the submitted products from a multifaceted perspective.
Leveraging their expertise in global marketing and international media strategy, they contributed to the selection process by identifying products and services with strong potential for overseas outreach.
SeiRogai remains committed to supporting the global promotion of outstanding Japanese products and services that embody the spirit of omotenashi.
Omotenashi Selection 2025 – First Term Official Release (English, PDF)
Details of the award results can be downloaded from the link below.
Please be advised that the release is provided in English only.
Omotenashi Selection 2025 – First Term Official Release (English, PDF)
Introducing Featured Articles from SeiRogai’s Official Website (Past Editions)
・SeiRogai’s representatives served as judges for the Omotenashi Selection 2024.
(Article in Japanese)
・SeiRogai’s Representatives Serve as Judges for the Omotenashi Selection!
(Article in English)
Looking for a partner in overseas expansion and cross-border e-commerce? Leave it to SeiRogai!
SeiRogai is a professional team dedicated to fully supporting Japanese companies in their overseas market expansion.
Our mission is to “build a system that enables success in global markets,” offering end-to-end support from strategic planning to execution.
Our services include in-depth analysis of target markets based on local needs, development and implementation of effective marketing and PR strategies, social media management, advertising campaigns, SEO optimization, and comprehensive web marketing support.
We also specialize in creating branding strategies and promotional videos tailored for international audiences, helping businesses maximize the appeal of their products and services in global markets.
Our company is an officially recognized partner of the following organizations.
SeiRogai is officially recognized as a JETRO “Cross-Border E-Commerce Support Program Partner” and as an “E-Commerce Support Partner” by the Organization for Small & Medium Enterprises and Regional Innovation, Japan (SMRJ).
These partnership programs are designed to support Japanese companies aiming to expand overseas by addressing challenges related to cross-border e-commerce and responding to specific business needs.
As a trusted partner for businesses seeking success in global markets, we leverage our experience and expertise to help share the unique appeal of Japan with the world.
If you are interested in overseas expansion or cross-border e-commerce, please feel free to reach out to us!
About SeiRogai, Inc.
SeiRogai is a Tokyo-based startup specializing in media production, advertising, branding, media technology, and business consultancy. Renowned for its diverse one-stop media production services, the company also offers strategic consulting services to businesses of all sizes. The team at SeiRogai, comprising seasoned experts from various industries, provides clients with a comprehensive perspective on their unique needs.
SeiRogai was selected as one of the top 15 companies among Tokyo’s selection of “Next Unicorn” startups by the Tokyo Metropolitan Government. The firm continues to lead in media technology solutions with innovative ventures like SeiRogaiTV and Global Virtual Travel to redefine the landscape of immersive experiences.
Company Profile
Company Name: SeiRogai, Inc.
Head office: Roppongi Denki Building 5F, 6-1-20 Roppongi, Minato-ku, Tokyo, Japan, 106-0032
Representative Directors: Samuel Yuen, Rachel Leng
Establishment: 2019
Website: www.seirogai.com/
Business Activities:
1. Media production services (including VR 360° technology)
2. Marketing, advertising, PR, branding (including marketing planning/strategy formulation, brand development, image planning, product design, etc.)
3. Online distribution services for TV programs and movies
4. Overseas expansion support services (specialized services including market research, overseas expansion strategy/overseas market development support, startup support, etc.)
5. Development, construction, and provision of VR distribution systems and DX digital platforms
