Rachel Leng, COO & Co-Founder of SeiRogai, Inc., was recently interviewed on the cross-media broadcast station “TOKYO WAVE FM“, known for its unique blend of video and radio content.
The interview took place immediately after her presentation at the 3rd Minato City Open Innovation Fair, hosted by the Minato City Industrial Promotion Center on Thursday, October 10, 2024. It was broadcast live.
About TOKYO WAVE FM
TOKYO WAVE FM is a cross-media broadcasting station that combines video and radio content. Based primarily in Toranomon, Minato City, it shares vibrant updates on Tokyo’s most dynamic districts, including Shibuya, Akihabara, and Shinjuku. Covering a wide range of themes such as music, fashion, gourmet, events, film, and art, the station highlights entertainment and cultural trends across the city.
Key Topics from the Interview
During the session, Rachel introduced SeiRogai’s mission and services, shared plans for future expansion, and discussed open innovation.
Rachel reflected on her first visit to Japan six years ago, where she was captivated by the country’s unique appeal. However, she noticed a gap: many of Japan’s cultural and regional charms were not being effectively communicated to global audiences. She observed that local governments, especially in regional areas, often face challenges in international marketing and struggle to identify what makes their offerings appealing to foreign markets.
SeiRogai’s Mission
Motivated by these challenges, SeiRogai aims to bridge the gap and amplify Japan’s global presence. The company leverages its expertise in marketing strategy, media production, advertising, and global branding to offer a range of services, including:
・Video and film production
・Marketing, advertising, and branding support
・Business consulting tailored to companies and local governments
SeiRogai is dedicated to helping businesses and municipalities overcome barriers and create narratives that captivate international audiences.
Explore the Interview
The archive of the Innovator Pitch with TOKYO WAVE FM “Riding the Wave of the Future in MINATO” can be viewed here.
Full Service Support for Global Market Entry!
At SeiRogai, we leverage our extensive global network, consulting expertise, and strengths in video production to offer comprehensive support for companies aiming to enter international markets. From market research to applying for grants and subsidies, we provide one-stop services tailored to your international growth needs.
About “Global Virtual Travel”: A DX Service Utilizing Patent-Pending VR Technology
SeiRogai’s virtual tour platform, Global Virtual Travel, presents an unparalleled opportunity for international audiences to uncover Japan’s hidden gems.
Global Virtual Travel is your gateway to immersive tours that prioritize storytelling and educational enrichment. Through captivating virtual experiences impossible to replicate with traditional video tours, we aim to showcase Japan’s allure to a global audience.
Sign up for free today and start exploring with Global Virtual Travel!
About SeiRogai, Inc.
SeiRogai is a Tokyo-based startup specializing in media production, advertising, branding, media technology, and business consultancy. Renowned for its diverse one-stop media production services, the company also offers strategic consulting services to businesses of all sizes. The team at SeiRogai, comprising seasoned experts from various industries, provides clients with a comprehensive perspective on their unique needs.
SeiRogai was selected as one of the top 15 companies among Tokyo’s selection of “Next Unicorn” startups by the Tokyo Metropolitan Government. The firm continues to lead in media technology solutions with innovative ventures like SeiRogaiTV and Global Virtual Travel to redefine the landscape of immersive experiences.
Company Profile
Company Name: SeiRogai, Inc.
Head office: Roppongi Denki Building 5F, 6-1-20 Roppongi, Minato-ku, Tokyo, Japan, 106-0032
Representative Directors: Samuel Yuen, Rachel Leng
Establishment: 2019
Website: www.seirogai.com
Business Activities:
1. Media production services (including VR 360° technology)
2. Marketing, advertising, PR, branding (including marketing planning/strategy formulation, brand development, image planning, product design, etc.)
3. Online distribution services for TV programs and movies
4. Overseas expansion support services (specialized services including market research, overseas expansion strategy/overseas market development support, startup support, etc.)
5. Development, construction, and provision of VR distribution systems and DX digital platforms
