Promoting Tama’s Tourism DX and University Appeal with 360° VR “University & City Campus Tours”
SeiRogai, Inc., in partnership with Keio Travel Agency, has been selected for the Tokyo Metropolitan Government’s Tama Innovation Ecosystem “Leading Project” (FY2025, Theme: Tourism & Leisure).
Our project, “Verification of 360° VR University & City Campus Tours to Attract International Students and Promote Tourism in Tama Region”, will utilize immersive VR filming and our tourism DX platform Global Virtual Travel (GVT) to showcase Tama’s universities and local communities worldwide.
This initiative addresses pressing regional challenges, such as declining university enrollment due to Japan’s demographic shift and the stagnation of local economies, while simultaneously supporting international student recruitment and regional tourism promotion.
Ten companies selected for the FY2025 Tama Innovation Ecosystem Promotion Project ‘Leading Project’ (Tama Innovation Ecosystem Promotion Project website: Announcement of the decision on companies selected for the FY2025 Tama Innovation Ecosystem Promotion Project ‘Leading Project’) https://tama-innovation-ecosystem.jp/info/community/4800/）
Background: Challenges and Opportunities in the Tama Region
Located just outside central Tokyo, Tama hosts more than 50 universities and offers abundant natural and cultural assets.
However, with Japan’s declining birthrate, many universities face difficulties in maintaining enrollment.
Major faculties such as Chuo University’s Law Faculty (relocated to Myogadani in 2023) and Hosei University’s Faculty of Economics (scheduled to relocate to Ichigaya by 2030) are moving to central Tokyo.
At the same time, Tama suffers from low recognition among international visitors and students, raising concerns about reduced local economic activity and population exchange.
SeiRogai previously conducted research on these issues as part of the FY2024 Tama Innovation Ecosystem “Business Idea” program, confirming both the urgency of these challenges and the strong potential for VR-based solutions.
Globally, “Campus Tourism” is gaining popularity, where universities serve as destinations for family travel and cultural exploration. By adopting this trend, Tama can establish a new travel style that fuses education with tourism.
Project Overview: “University & City VR Tours” in Tama Area
This demonstration project will combine 360° VR filming with our Global Virtual Travel platform to present Tama’s universities, communities, and natural surroundings in an integrated way.
・Target Audience: International students (especially in Southeast Asia) and their families
・Method: Immersive 360° VR video storytelling
・Access: Available via PC and smartphone, VR goggles optional, multilingual (English/Japanese)
・Partners: Keio Travel Agency, Chuo University International Center
・Functions: Integration of open campus and admissions info, international student life guidance, links to university/municipal websites and tourism portals
The goal is to create an environment where international students and families feel inspired to visit and study in Tama.
Chuo University will serve as a key field partner for this demonstration, while Keio Travel Agency contributes expertise in tourism and regional networks. Support from local governments will further enrich the project with access to regional resources and community collaboration.
SeiRogai’s Strength: A First-of-Its-Kind Model Combining Tourism × Education × DX
SeiRogai brings extensive expertise from past projects in Tokyo, including PoC Ground Tokyo with Tama City and VR-based collaborations with Fuchu City.
Building on this foundation, the project leverages four key strengths:
1. Expertise in VR360 Filming & Storytelling
CEO Samuel Yuen, with Hollywood production experience, delivers emotionally engaging narratives beyond simple visuals.
2. Tourism & Education DX Platform
Our proprietary Global Virtual Travel has already reached over 3 million overseas users, enabling large-scale dissemination of information globally.
3. Cross-Cultural & Marketing Leadership
COO Rachel Leng (Harvard graduate, former Miss Singapore) applies her multicultural expertise to bridge education and tourism initiatives.
4. Alignment with Tokyo’s 2050 Vision & SDGs
The project contributes to SDG Goals 4 (Quality Education), 8 (Decent Work & Economic Growth), and 11 (Sustainable Cities & Communities).
Future Impact
In the short term, we will validate the effectiveness of VR tours through this Tama demonstration. In the medium to long term, our aim is to scale this model nationwide as a collaboration framework among local universities, municipalities, and tourism stakeholders.
The project also aligns closely with inbound tourism demand, supporting both student recruitment and international visitor attraction. By 2030, SeiRogai envisions expanding this “Campus Tourism” model from Tama to universities across Japan, enhancing cultural exchange and regional revitalization.
Comments from Founders
Samuel Yuen, CEO & Founder of SeiRogai, Inc.
“We are honored to bring the power of cinematic storytelling to promote Tama’s universities and communities globally. 360° VR immersion offers a moving experience beyond video, inspiring both international students and tourists to connect with Japan. We aim to establish a new model of campus tourism from Japan to the world.”
Rachel Leng, COO & Co-Founder of SeiRogai, Inc.
“This project resonates deeply with my passion for education and cultural bridges. By showcasing Tama’s universities and communities in immersive VR, we can provide overseas students and families with a real sense of learning and living in Japan. Working together with Tokyo and Tama stakeholders, we hope to create a new model that contributes to the future of Japanese society.”
Participation in Leading Project Kickoff
On July 30, 2025, SeiRogai participated in the joint kickoff of Year 1 & 2 projects of the Tama Innovation Ecosystem program, where Rachel Leng, COO & Co-Founder of SeiRogai, Inc. presented our initiative as a representative of the Year 1 cohort.
The networking session fostered valuable exchanges among project leaders, with many expressing strong interest in SeiRogai’s approach and offering insights for future development
About “Global Virtual Travel”: A DX Service Utilizing Patent-Pending VR Technology
SeiRogai’s virtual tour platform, Global Virtual Travel, presents an unparalleled opportunity for international audiences to uncover Japan’s hidden gems.
Global Virtual Travel is your gateway to immersive tours that prioritize storytelling and educational enrichment. Through captivating virtual experiences impossible to replicate with traditional video tours, we aim to showcase Japan’s allure to a global audience.
Sign up for free today and start exploring with Global Virtual Travel!
About SeiRogai, Inc.
SeiRogai is a Tokyo-based startup specializing in media production, advertising, branding, media technology, and business consultancy. Renowned for its diverse one-stop media production services, the company also offers strategic consulting services to businesses of all sizes. The team at SeiRogai, comprising seasoned experts from various industries, provides clients with a comprehensive perspective on their unique needs.
SeiRogai was selected as one of the top 15 companies among Tokyo’s selection of “Next Unicorn” startups by the Tokyo Metropolitan Government. The firm continues to lead in media technology solutions with innovative ventures like SeiRogaiTV and Global Virtual Travel to redefine the landscape of immersive experiences.
Company Profile
Company Name: SeiRogai, Inc.
Head office: Roppongi Denki Building 5F, 6-1-20 Roppongi, Minato-ku, Tokyo, Japan, 106-0032
Representative Directors: Samuel Yuen, Rachel Leng
Establishment: 2019
Website: www.seirogai.com
Business Activities:
1. Media production services (including VR 360° technology)
2. Marketing, advertising, PR, branding (including marketing planning/strategy formulation, brand development, image planning, product design, etc.)
3. Online distribution services for TV programs and movies
4. Overseas expansion support services (specialized services including market research, overseas expansion strategy/overseas market development support, startup support, etc.)
5. Development, construction, and provision of VR distribution systems and DX digital platforms
