SeiRogai collaborated with YEXT Japan on a significant production campaign to create a PR documentary-style video. The primary objective was to raise awareness about the present-day appeal and safety of Fukushima City, especially after the nuclear accident that occurred in the area in 2011. The campaign was created for TEPCO (Tokyo Electric Power Company Holdings) and the Fukushima Prefectural Government, and it played a crucial role in their collective efforts to combat misinformation and misconceptions about the region.
Table of Contents
- Empowering Your Market Expansion: SeiRogai, Inc. and YEXT Japan’s Collaborative Campaign
- A PR Campaign to Unveil the Truth Online
- Reaffirming Fukushima’s Reputation as the Primary Objective
- YEXT’s Pioneering Mission: Spreading Truth Online
- Assessing the Campaign’s Impact
- SeiRogai: Your Trusted Partner for Penetrating the Japanese Market
- Unlocking Japan’s Allure: Your Trusted Guide for Market Expansion
Empowering Your Market Expansion: SeiRogai, Inc. and YEXT Japan’s Collaborative Campaign
As a media production company, business consultant, and media technology startup, SeiRogai, Inc. specializes in market entry tactics and media campaigns. Our dedication lies in assisting international companies in establishing a strong presence in the Japanese market. To achieve this, we engaged in a fruitful partnership with YEXT, a publicly listed US company known for its expertise in improving search results.
Together, we crafted a compelling documentary-style PR video featuring YEXT’s CEO, Howard Lerman, during his visit to Fukushima Prefecture. The mission was clear: to raise awareness and debunk misinformation about the region online. This collaboration unfolded shortly after YEXT’s announcement of its expansion into the Japanese market in 2020, marked by the opening of its offices in Tokyo’s Minato Ward.
As a one-stop shop for media production, business consultancy, and marketing entry strategies, SeiRogai, Inc. played a pivotal role in this project, contributing to YEXT’s successful introduction campaign in Japan and branding as a leading Search Experience Cloud company. The resulting video became a significant cornerstone of their expansion efforts, effectively spreading the truth and promoting the allure of Fukushima Prefecture.
A PR Campaign to Unveil the Truth Online
The captivating video features YEXT’s CEO, Howard Lerman, engaging in firsthand research on the safety and quality of produce grown by local farmers in Fukushima Prefecture. This region, situated northeast of Tokyo, experienced the devastating 2011 Tōhoku earthquake and tsunami, one of the most powerful earthquakes in Japan’s history. In the aftermath, a nuclear accident occurred at the Fukushima Daiichi Nuclear Power Plant in Ōkuma, Fukushima, leading to a large-scale evacuation of nearly 154,000 people and significant impacts on the region’s economy.
Since then, Fukushima’s safety measures have been diligently restored, and the levels of radioactive safety have been proven to surpass those of other locations, including Tokyo. The food produced in Fukushima is renowned for its exceptional quality and safety, and the water is safe to drink. Despite this, misconceptions persist, causing some individuals to remain hesitant about consuming these products.
YEXT’s CEO, Howard Lerman, first learned about these misconceptions during a conversation at a restaurant in the US, where guests expressed their reservations about consuming sake from Fukushima. He took it upon himself to dispel these falsehoods and shed light on the truth: Fukushima’s products are not only safe but also remarkably delicious and of the highest quality.
Witness the Impactful PR Video Campaign Here:
The PR campaign embarked on a mission to unveil the facts, rectify misconceptions, and enlighten the world about the safety and excellence of Fukushima’s products. Through this effort, YEXT aimed to promote trust in the region’s offerings and foster a broader understanding of its true potential. The video serves as a compelling tool for correcting misinformation and ensuring the truth prevails in the digital age.
Reaffirming Fukushima’s Reputation as the Primary Objective
Throughout this campaign, SeiRogai remained committed to transparently showcasing the rigorous testing and stringent regulations that underpin the safety of Fukushima’s products. To achieve this mission, our filming crew collaborated with representatives from YEXT US and Japan, as well as the Fukushima Prefecture Tourism & Local Products Association.
Together, we embarked on a journey to explore the heart of Fukushima’s traditional Japanese sake production by visiting sake breweries in the region. The visit, captured on video, offered an insightful glimpse into the meticulous manufacturing techniques that ensure the highest quality and safety of this beloved beverage.
Moreover, the YEXT team visited a potato farm in Iwaki, Fukushima, where dedicated local farmers cultivate the raw materials used in the production of Japanese liquor. Immersing themselves in this vital part of Fukushima’s agricultural landscape, they were able to witness the unwavering dedication and care that these farmers invest in creating these exceptional products. The visit served as a testament to the region’s commitment to quality and safety, further reinforcing the authenticity and appeal of Fukushima’s local offerings.
Through this collaborative effort, the main goal was to reinstate Fukushima’s status as a reliable source of goods and to showcase the unwavering commitment of its producers to delivering safe and superior products to the world. The PR documentary-style video became a powerful tool in dispelling misconceptions and restoring confidence in Fukushima’s reputation.
YEXT’s Pioneering Mission: Spreading Truth Online
Howard Lerman, the visionary Founder and CEO of YEXT, reiterates the company’s unwavering commitment to correcting misinformation online. Emphasizing the power of digital channels, he firmly believes in ensuring that people worldwide have access to the truth: “that Fukushima products and produce are safe to consume, and that they will hold their respected status around the world.”
The video concludes with a poignant reminder that misinformation online can have real-world consequences. YEXT’s mission stands resolute in disseminating the truth, combatting the spread of false narratives, and fostering trust in online information sources. Through the impactful collaboration between YEXT and SeiRogai, the importance of delivering high-quality content and education to audiences is highlighted as a potent tool in the digital age.
This successful partnership not only helped rebuild consumer trust but also bolstered confidence in Fukushima’s reputation as a reliable source of exceptional goods. The positive outcomes further solidified YEXT’s position in the Japanese market, laying the foundation for potential future collaborations between the two companies. Together, YEXT and SeiRogai exemplify the power of truth and dedication to making the world a more informed and reliable place in the digital era.
Assessing the Campaign’s Impact
The collaborative effort between SeiRogai and YEXT proved to be a resounding success, leaving a significant impact on various fronts. SeiRogai worked diligently to grasp YEXT’s brand identity and target audience, ensuring that the campaign’s message was effectively conveyed in a culturally relevant and engaging manner. This meticulous approach resulted in strong support for YEXT’s mission of delivering the truth online, bolstering its credibility and reputation in the Japanese market.
Mr. Howard Lerman, YEXT’s CEO, praised the SeiRogai team for their efficiency and professionalism throughout the video production process, by stating:
“I was impressed by SeiRogai’s ability to efficiently coordinate the video production and deliver high-quality footage that captured the essence of YEXT’s mission and commitment to the Japanese market. The SeiRogai team was professional and easy to work with, and we are proud to showcase the resulting video as a testament to our CSR efforts in Japan.”
Howard Lerman, Founder and CEO, YEXT.
This successful partnership helped YEXT create a compelling promotional video that resonated with the Japanese market. The product of our collaboration proved to be an essential element in YEXT’s digital and SNS marketing campaigns striving to raise awareness, interest, and engagement among the Japanese audience. Furthermore, YEXT managed to raise awareness about the effectiveness of their search optimization services, as well as reinforce their CSR branding by contributing to regional revitalization in Japan, resulting in a successful market entry with increased brand recognition and customer interest.
The impact of this collaboration extended beyond the video itself. The resulting content became a cornerstone of YEXT’s digital and social media marketing campaigns, effectively raising awareness, generating interest, and engaging the Japanese audience. Moreover, YEXT’s search optimization services received heightened awareness through the campaign, solidifying its position as a trusted authority in the industry.
Furthermore, the campaign showcased YEXT’s commitment to corporate social responsibility (CSR) by contributing to the regional revitalization of Japan, specifically in Fukushima Prefecture. This further reinforced YEXT’s CSR branding and demonstrated its dedication to making a positive impact on local communities.
Ultimately, the successful collaboration with SeiRogai propelled YEXT’s market entry in Japan, significantly increasing brand recognition and customer interest. The campaign’s impact not only fostered trust in YEXT’s services but also helped reaffirm Fukushima’s reputation as a reliable source of goods. Through this partnership, YEXT effectively positioned itself as an advocate of truth in the digital age, leaving a lasting and positive impression on the Japanese market.
SeiRogai: Your Trusted Partner for Penetrating the Japanese Market
With established connections in the Japanese market and a wealth of experience in multicultural and multilingual media campaigns, SeiRogai stands as a trusted partner for companies seeking to expand their brand recognition and CSR efforts in Japan and beyond.
At SeiRogai, we possess the essential tools and expertise to create and implement tailored solutions that align perfectly with your specific needs. Drawing upon our in-depth knowledge of the Japanese and global markets, we adeptly guide you through the complexities of cultural norms and legal requirements, ensuring a seamless integration of your brand in Japan.
Our team’s proficiency in logistics and local partnerships further enhances the expansion process, guaranteeing a successful journey for your business as it grows internationally. With SeiRogai by your side, you can confidently embark on your market entry efforts, knowing that you have a trusted and capable partner supporting you every step of the way.
Unlocking Japan’s Allure: Your Trusted Guide for Market Expansion
SeiRogai has partnered with numerous local governments in Japan in the planning, execution, and assessment of PR campaigns aimed at showcasing each location’s hidden charms to both local and international consumers and audiences.
In recent ventures, SeiRogai worked alongside Fuchu City in the production of an exclusive VR Tour presenting Okunitama Jinja, a landmark for Shintoism and one of the five major Shinto shrines in Tokyo. In addition, an exciting virtual tour of Zojoji Temple is set to be unveiled in 2023, incorporating cutting-edge technology in film and editing.
At SeiRogai, our commitment extends far beyond business assistance; we firmly support governments and companies as they embark on their global expansion journeys. Our comprehensive consulting services are designed to facilitate seamless market entry, guiding businesses through the complexities of cultural norms, legal regulations, and logistical intricacies.
With our team of experts, we craft tailored strategies that overcome barriers, ensuring a smooth and triumphant expansion process for your business. Our track record includes serving as media partners for Enterprise Singapore, the Government of Singapore’s SME Agency, further solidifying our expertise in supporting Japan-Singapore business relations.
As your trusted guide, we are dedicated to helping foreign companies successfully navigate the vibrant and lucrative Japanese market. With an extensive network and a profound understanding of global markets, our dedication is to help our clients achieve their international growth objectives successfully.
Contact us now, and together, we will craft a unique solution to tackle your challenges and take your endeavors to greater heights! Count on SeiRogai to unlock the full potential of your business expansion and propel your ventures to new heights of success in Japan and beyond.
